Executive Leadership

		Mike Lorelli Executive Chairman Click for Bio Mike Lorelli’s 30-year career spans a wide range of consumer products and services, and B2B categories, with responsibilities for both domestic and international units. Mike’s assignments at PepsiCo included President for Pizza Hut’s International division where he led a “global or bust” charge, resulting in expanding the Company’s presence from 68 to 92 countries, surpassing McDonalds in country count., President of Pepsi-Cola East, a $1.5 billion operating company, and CMO for PepsiCo’s beverage sector. He is presently CEO of WaterJel Technologies, the global leader in burn care products.
		Jonathan Fornaci President and CEO Click for Bio Jonathan Fornaci brings more than 20 years of operational, retail, franchise chain and brand experience to his new role with Rita’s Italian Ice. Most recently, he served as president of Straw Hat Pizza, a California-based franchise company, where he made his mark by driving revenue growth through the expansion of the 53-year-old concept beyond California for the first time in its history with numerous new locations, development of an enhanced menu and an extensive effort to upgrade restaurant decor. After starting his career with Accenture, Fornaci served as Chief Technology and Information Officer for GE Capital/Genstar, where he managed technology for 10 GE Capital divisions. He served as Chief Technology Officer and Chief Executive Officer of IBIS Consulting, Inc., which was sold to Proxicom. Fornaci was also Chief Operating Officer for Provato, an enterprise software development company. He is also founder of IMG Universal, a real estate development, retail and mortgage broker company headquartered in Walnut Creek, Calif., and co-founder of Atomic Tangerine, a global security company. He is also the proprietor of two restaurants, including the acclaimed Restaurante Vida in Lima, Peru. A graduate of University of California at Berkeley, Fornaci also serves currently on the Board of Directors for Meals on Wheels, San Francisco.
		Robert Guthmann Senior Vice President and Chief Financial Officer Click for Bio Bob Guthmann joined Rita’s in January 2007 as Vice President of Finance and became Chief Financial Officer in October 2010. Bob is charged with leading the company’s Finance, Human Resources and Information Technology (IT) Teams with responsibility for all finance, accounting, personnel and IT functions. Bob has extensive financial and accounting experience and has previously held management positions in the manufacturing, distribution, and telecommunications sectors. He earned a Bachelor of Science in Accounting from Southern Illinois University and a Masters in Business Administration (MBA) from Keller Graduate School of Management. Bob’s passion for finance (and frozen desserts) led him to Rita’s where he enjoys working with the team at the Cool Support Center as well as Rita’s many Partners. An avid fan of Philadelphia area sports, he also continues to follow his hometown Chicago teams. Bob’s favorite treat is custard twist featuring our famous vanilla and chocolate custard. A man who knows the numbers, Bob always picks a treat that is sure to satisfy no matter what the occasion!
		Lauriena Borstein Senior Vice President of Operations Click for Bio As Senior Vice President of Operations, Lauriena Borstein is responsible for leading Rita’s operations, education, and procurement departments, as well as Cool University, Rita’s corporate store and training center. Lauriena and her team are responsible for supporting Rita’s Franchisees from the time they sign their franchise agreements, through development, and during the entire time their store is in operation. Lauriena began her career with Rita’s in March 2006 as a Franchise Licensing Associate, and was promoted in 2009 to Director of Franchising. In this role, Lauriena led the Franchising Department and successfully grew Rita’s to 550 stores in 19 states. She’s made many valuable contributions and has worked very closely with all departments in the business to ensure Rita’s is successful as a whole. Prior to Rita’s, Lauriena worked as a Financial Advisor for Ameriprise Financial. She is a graduate of The College of New Jersey. She’s an avid reader, and enjoys spending time with her husband and daughter. Her favorite Rita’s treat? A classic Lemon (Alex’s Lemonade) Italian Ice, or any flavor Blendini®!
		Scott Schubiger Senior Vice President of Franchising Click for Bio Scott Schubiger has led organizations, both big and small, on a regional, national, and global basis. He currently serves as the Senior Vice President, Worldwide Franchise Development, at Rita's Franchise Company. Rita’s Franchise Company, headquartered in Trevose, Pa., is the largest Italian Ice concept in the nation, currently operating in 18 states with more than 550 stores. Rita’s brand promise is Ice, Custard and Happiness™. Prior to his current role, Scott was responsible for driving sales in excess of $60 million for HP. Prior to that, Scott spent 5 years at Realogy Corporation. As Senior Vice President of Franchise Sales, he was responsible for the U.S expansion of the Better Homes and Gardens Real Estate brand from its earliest launch phase in 2008. His team was responsible for opening nine new markets in fourteen months. In an earlier assignment at Realogy Corporation, Scott was tasked with growing the Sotheby’s International Realty franchise throughout the Asia-Pacific region. In less than two years, he orchestrated significant exclusive country-wide deals in several key Asian markets, including Japan, Singapore, Vietnam, S. Korea, and Thailand. Earlier in his career, his primary industry was technology, where he led sales teams for Cisco Systems and Avaya. Beyond traditional sales management roles, Schubiger also has extensive experiences in mergers and acquisitions, and has helped medium-sized and Fortune 500 companies become more profitable. Schubiger is a graduate of Bowdoin College, and has a Masters Degree from Springfield College and an Executive MBA from Stevens Institute of Technology. He resides in Morristown, NJ with his wife and three daughters. He is an active volunteer and youth sports coach, and has served on the Greater Morristown YMCA Board of Directors for nine years. He also supports his wife on a number of charitable causes throughout the community.
		Brian Carlisle Vice President of Development Click for Bio Brian Carlisle, Vice President of Development for Rita’s, is responsible for managing the Real Estate and Construction Teams. As a member of the Rita’s family for over 14 years, Brian has played a crucial role in the growth of the concept.   From ensuring the proper location of a store to ensuring it meets Rita’s high standards, Brian leads his development team to ensure the successful site selection and opening of each and every Rita’s store.  Brian began his career with Rita’s in 1998 as a Franchise Service Manager and has excelled in each position he has held with the company. He was promoted to Director of Franchise Services in 2003 and to Director of Construction in 2005 before being named Vice President of Development in 2007. Brian’s favorite Rita’s treat is the Mango Italian Ice. A tried and true favorite!