Our Promise

At Rita's, "Ice Custard Happiness" is our way of life – and a steadfast promise to our valued guests. And we believe that each person who visits a Rita's is a guest and should be treated as one. You won't find customers at our stores - only Rita's guests!

We are dedicated to providing each guest with a fresh, delicious, customized treat while delivering superior service (with a dose of happiness).

To that end, Rita's adheres to strict product standards. All of our ice is made fresh daily at each and every location. And to ensure you are receiving the freshest product available, our Freshness Policy requires that our Italian Ice and Cream Ices be thrown away if they are not sold within 36 hours of being made.

Because the freshness and quality of our ice is paramount, we aren't able to offer all of our 40 plus flavors each day. However, we do rotate our flavors to create as much variety as possible so that there is always a flavor that appeals to our guests' taste buds. Some flavors may appear in the flavor rotation more frequently due to popular demand.

We encourage you to call your local Rita's and ask for the flavors of the day. And don't forget to ask when your favorite flavor is going to be available!