Calling All Magicians…Rita’s Water Ice Is Searching For “The Great Blendini”


Treatmaker launches Blendini™, a new blended confection, with a chance to win $1,000 and free frozen treats for a year!

Trevose, PA (Apr. 13, 2007) – Abracadabra, alakazam! Behold the Great Blendini™!

To help introduce their newest frozen treat, Blendini, Rita’s Water Ice is launching an online video contest* to search for America’s next great magician.

To enter, magicians must submit a short video of themselves performing their most creative magic trick at The video entries can be submitted and will be available for public viewing from May 1 through July 31, 2007 and everyone who visits the site will be able to vote for their favorites. The highest number of votes per entry will win the contest and the esteemed title of “The Great Blendini,” as well as $1,000 and free Blenidinis for a year. The winner will be announced in August 2007.

“We are so excited to offer Blendini, a magical treat that can be tailored to any taste bud,” said Jim Rudolph, Rita’s chairman of the board and chief executive officer. “We love to involve our guests in our business, and so not only did we invite them to chose the name of our newest treat, we’re now involving them in Blendini’s launch, too. It will be a lot of fun to watch the video entries and I know that we are bound to see the best magic America has to offer.”

Available in 25 flavors, such as “Cookie Jar Explosion,” “Coconut Cream Pie,” “Chunky Chocolate Brownie,” and “Cherry Pie a la Mode,” Blendini is a delicious blend of Rita’s creamy Old Fashioned Frozen Custard, fresh Italian Ice and either crushed Oreo® Cookie pieces or Nilla® Wafer pieces.

About Rita’s Water Ice
Rita’s Water Ice Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 14 states with over 425 stores. Rita’s brand promise is Ice, Custard and Happiness™. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, and layered Gelati as well as its signature Misto™ and Blendini™ creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s Water Ice, please call 1-800-677-RITA or visit

* Participants must be 13 years of age or older. For complete rules and regulations go to