Easton Resident Denise Gingold Wins Product Naming Contest
Blendini™ is Official Name of Rita’s New Frozen Treat
Trevose, PA (April 17, 2007) — Rita’s Water Ice is honored to announce that Denise Gingold, of Easton, PA, has submitted the winning name for the company’s newest frozen creation. Blendini™ is a creamy combination of Rita’s famous Italian Ice and Old-Fashioned Frozen Custard as well as crumbled Oreo™ cookies or Nilla™ wafers. It is so thick and creamy that you need a spoon fully enjoy it. Available flavors include Oreo Blitz, Lemon Cream Pie, Strawberry Shortcake and Mocha Mochaccino, just to name a few.
Gingold, as well as 1,500 other devoted Rita’s customers, went online to participate in the naming contest after experiencing the treat which was called “TBD” until the contest was completed. After careful review of all submissions, Rita’s awarded Gingold with naming rights along with a $1,000 cash prize and a free year of Rita’s frozen treats.
“We are thrilled at the opportunity to collaborate with our guests to name this new treat,” said Jim Rudolph, Chief Executive Officer of Rita’s Water Ice. “Our customers are our greatest asset and we are excited to incorporate their feedback and ideas into our product marketing. We feel that ‘Blendini’ is the perfect moniker for the newest addition to our treat menu.”
Blendini is currently available in stores and will be officially unveiled in May in a planned marketing blitz.
About Rita’s Water Ice
Rita’s Water Ice Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 14 states with over 425 stores. Rita’s brand promise is Ice, Custard and Happiness™. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard and layered Gelati as well as its signature Misto™ and Blendini™ creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s Water Ice, please call 1-800-677-RITA or visit www.ritasice.com.