Feed Your Spring “FREE-ver” With Free Italian Ice from Rita’s

Feed Your Spring “FREE-ver” With Free Italian Ice from Rita’s

Nation’s Largest Italian Ice Chain to Hold 17th Annual First Day of Spring Giveaway

Trevose, Pa. (February 27, 2009)— Friday, March 20 will mark a “sweet” date for Italian Ice lovers – and those looking for a free dose of happiness in today’s troubled economy!  Rita’s Franchise Company, the nation’s largest Italian Ice chain, will hold its 17th annual First Day of Spring Italian Ice giveaway. A time-honored tradition, more than one million Rita’s guests are expected to “scoop up” the offer and feed their spring fever.

A Philadelphia-born springtime tradition, the annual Rita’s giveaway is held from noon to 10 p.m. at more than 500 Rita’s locations in 17 states. Guests who visit their neighborhood Rita’s will receive one free, regular-sized, 10 oz. cup of Italian Ice to commemorate the beginning of spring.

In addition to serving more than a million guests on March 20, Rita’s will also launch its new Mystery Flavor Italian Ice. After tasting this new, secret-flavored Italian Ice, guests will have the opportunity to submit their suggested name for the Mystery Flavor and vote for their favorite name submission at www.ritasice.com. The winner of the Mystery Ice Flavor Naming Contest will receive FREE Rita’s Italian Ice for one year. The contest begins on March 20 and ends April 17, with the winner being announced on April 27 through the company’s website.

In addition to Mystery Flavor Italian Ice, Rita’s fans can also enjoy 30 more sweet and refreshing Italian Ice flavors, all made fresh daily at each location. From classics like Cherry and Mango to favorites like Twisted Melon and Cappuccino Cream, there’s a tempting flavor for every taste bud. Cones, custard, and other sweet treats are also available at Rita’s, including Gelatis and the signature Misto® and Blendiniä creations.

Also new for 2009 is Rita’s “Light Line” menu, a comprehensive offering of healthier frozen treat options. Rita’s “Light Line” menu items include Sugar-Free Italian Ice and Slenderita, a creamy and delicious fat-free soft serve.