Feed Your Spring “Free-ver” With Free Italian Ice from Rita’s

Feed Your Spring “FREE-ver” With Free Italian Ice from Rita’s

Nation’s Largest Italian Ice Chain to Hold 16th Annual First Day of Spring Giveaway
Trevose, Pa. (February 29, 2008) — Thursday, March 20 marks a “sweet” date for Italian Ice lovers, as Rita’s Water Ice, the nation’s largest Italian Ice chain, will hold its 16th annual First Day of Spring Italian Ice giveaway. More than one million Rita’s guests are expected to “scoop up” the season’s first taste of Italian Ice — for free!

A Philadelphia-born springtime tradition, the annual Rita’s giveaway is held from noon to 9 p.m. at more than 500 Rita’s locations in 17 states. Guests who visit their neighborhood Rita’s will receive one free, regular-sized, 10 oz. cup of Italian Ice to commemorate the beginning of spring.

To honor the company’s “Sweet 16th” year of the legendary First Day of Spring celebration, a new and festive flavor, Birthday Cake Cream Ice, will make its debut on Rita’s menus beginning March 20.

In addition to Birthday Cake Cream Ice, Rita’s fans can also enjoy 30 more sweet and refreshing flavors, all made fresh daily at each location. From classics like Cherry and Mango to new favorites like Twisted Melon and Cappuccino Cream, there’s a tempting flavor for every taste bud. Cones, custard, and other sweet treats are also available at Rita’s, including Gelatis and the signature Misto™ and Blendini™ creations.

About Rita’s Franchise Company
Rita’s Franchise Company, headquartered in Trevose, Pa., is the largest Italian Ice concept in the nation, currently operating in 17 states with more than 500 stores. Rita’s brand promise is Ice, Custard and Happiness™. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, and layered Gelati, as well as its signature Misto™ and Blendini™ creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s Water Ice, please call 1-800-677-RITA or visit www.ritasice.com.