Have an ICE Day!

Have an ICE Day!

Free Rita’s Water Ices Mark the First Day of Spring, March 21, 2007
BENSALEM, PA (March 21, 2007) – On March 21, Ice + Custard = Happiness at Rita’s Water Ice as they celebrate “The First Day of Spring” by giving away a free, 10-ounce Italian Ice to every guest. In its 14th year, this annual Rita’s tradition has become a true rite of spring, with more than 3.5 million cups of ice given away since 1994.

From noon until 9 p.m. on March 21, more than 400 Rita’s locations will scoop out an estimated 640,000 cups of lip-smacking happiness.

“To many people the first day of spring means Rita’s,” said Jim Rudolph, CEO of Rita’s Water Ice. “We are so excited to welcome back our loyal guests and introduce newcomers to this delicious tradition.”

More than 4,000 employees will spend 24,000 man-hours preparing the frozen delights. The estimated 640,000 cups require more than 6.4 million ounces of Rita’s signature Italian Ice. Some more cool facts:

If the 640,000 cups were stacked one atop another, they would equal more than 7 times the height of Mount Everest.
On March 21, Rita’s Water Ice will give out more ounces of Italian Ice than the amount of people who visit the following major attractions annually: Disneyworld, the Liberty Bell and the Empire State Building.
The 6.4 million ounces of Rita’s Italian Ice given away on March 21 would fill more than 3 Olympic ice rinks.
During Rita’s “First Day of Spring” celebration, there will be enough cups of Italian Ice given away to give every major league baseball player (both the National and American leagues combined) 5 cups of ice during each game of their 162-game season.
About Rita’s Water Ice
Rita’s Water Ice Franchise Company, headquartered in Bensalem, PA, is the largest Italian Ice concept in the nation, currently operating in 14 states with over 400 stores. Rita’s brand promise is Ice, Custard and Happiness™. The chain offers a variety of frozen treats including its famous Italian Ice and Old Fashioned Frozen Custard as well as its signature Misto™ and Blendini™ creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s Water Ice, please call 1-800-677-RITA or visit www.ritasice.com.