Rita’s Italian Ice Awards Area Development Agreement for New Mexico

RITA’S ITALIAN ICE AWARDS AREA DEVELOPMENT AGREEMENT FOR NEW MEXICO
Rita’s Expands to 26th State with First of 30 Stores Opening in Albuquerque in March 2015

TREVOSE, PA: July 22, 2014: Rita’s Italian Ice, the world’s largest Italian Ice concept with over 600 stores, announced it has awarded franchise and area development agreements for New Mexico and three cities in southern Colorado, Durango, Pagosa Springs and Trinidad, to RNM Management, Inc., owned by Dave and Mark Gaulden, Albuquerque residents and long-time entrepreneurs.  As Rita’s expands to their 26th state, plans call for 30 stores to be developed over eight years with the first location planned for Albuquerque in March of 2015.  According to Mark Gaulden, the company plans on developing Albuquerque and Santa Fe with 14 company owned stores and sub-franchising the remaining areas of the territory.

Besides bringing “Ice, Custard, Happiness” and “Cool Treats” to New Mexico, plans call for the  creation of over 700 new jobs by hiring “Treat Team” members from each of the local communities surrounding every new Rita’s. The first New Mexico Rita’s store, opening March 2015 in Albuquerque, will employ approximately 20 Treat Team members from the local area.

“We want to bring something new and exciting to New Mexico and can’t wait to start spreading Rita’s Ice-Custard-Happiness here!” said Mark Gaulden, Area Developer.  “Everyone will find their own favorite treat like mine, a Mango Gelati – a layering of fresh Mango Italian Ice and creamy Old-Fashioned Vanilla Frozen Custard.  Gelati is the best of both worlds and it just so happens to be Rita’s #1 treat!”

Rita’s Italian Ice, which is celebrating 30 years in business, has been aggressively expanding across the United States and internationally.  Last year Rita’s opened its first-ever International store in Shenzhen, China, and this year will see the opening of Rita’s in Canada and the Philippines.  Rita’s goal is to open 85 stores across the United States this year and next year its first store in New Mexico, which is Rita’s 26th state for the über-popular brand.  For more information on purchasing your own Rita Italian Ice franchise, please visit www.ownaritas.com

“Rita’s is proud to award a franchise development agreement to the Gauldens to accelerate Rita’s growth throughout New Mexico and southern Colorado,” said Eric Taylor, Chief Development Officer of Rita’s.  “We’re confident Rita’s cool treats will be an instant hit among consumers in New Mexico’s year-round warm weather.”

Rita’s has been dedicated to serving up a big dose of happiness with their smooth and delicious frozen treat, made fresh daily, with real fruit in more than 65+ flavors, since 1984.  Soon Guests in New Mexico can choose from Rita’s Ice flavors including the most popular, Mango, Cherry, Alex’s Lemonade, Swedish Fish®, and STARBURST® Strawberry, just to name a few!  If Guests want a bit more decadent treat, Rita’s Cream Ice, is offered in silky smooth flavors.  Health-conscious Guests can still enjoy a taste of Rita’s with Sugar-free Italian Ice and Light Vanilla Frozen Custard.

Rita’s, the “Home of Cool Treats,” offers many delicious options that combine their famous Italian Ice and award-winning Old-Fashioned Frozen Custard, including layered Gelati,  blended Misto® Shake, and a personalized Blendini® which mixes Italian Ice, Frozen Custard and  a delicious topping.  Rita’s also has unique Milkshakes made with Old-Fashioned Frozen Custard, available in a variety of flavors.  Frozen Custard Cakes and Custard Cookie Sandwiches made with OREO® are also available for guests to take home to enjoy.

Rita’s Italian Ice in New Mexico will feature the same great combination of fresh made Italian Ice in a clean, fun atmosphere that patrons have loved since the first Rita’s location opened in Philadelphia in 1984, thirty years ago this year!

About Rita’s Franchise Company

Rita’s Franchise Company, whose business is treats and mission is happiness, was founded 30 years ago, and is headquartered in Trevose, PA.  Rita’s is the largest Italian Ice concept in the world, with over 600 stores in the U.S., and 85 more opening soon, with its first international stores now open in China, and opening soon in Canada and the Philippines.  The thirty-year old brand is continuing to grow domestically and internationally. For franchise opportunities visit: www.ownaritas.com.

The popular chain offers a variety of “Cool Treats” including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors including Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations.  Since 1984, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere, and thirty years later, they are still spreading “Ice, Custard, Happiness™!” Get Rita’s. Get Happy!

Rita’s is ranked #1 in Nation’s Restaurant News “Consumer Pick’s 2014” for Service and Value in the Frozen Treat category and 14th overall in the Limited-Service category.  Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal”, and ranks #81 on Entrepreneur Magazine’s “2014 Franchise 500” list.  For more information about Rita’s Franchise Opportunities please visit:  www.ownaritas.com or for more information please call 1-800-677-7482 or visit www.ritasice.com.

For photos, interviews or samples, please contact:  Linda Duke at 415-492-4534   duke@dukemarketing.com

Rita’s Italian Ice Awards Biggest Franchise Area Development Agreement in History to Northern California Firm

RITA’S ITALIAN ICE AWARDS BIGGEST FRANCHISE AREA DEVELOPMENT AGREEMENT IN HISTORY TO NORTHERN CALIFORNIA FIRM

 75 Popular Cool Treat Stores will be Scooping “Ice, Custard, Happiness” Soon in Alameda, Contra Costa, Sacramento, San Joaquin, Santa Clara and Santa Cruz Counties

 TREVOSE, PA: July 15, 2014: Rita’s Italian Ice, the world’s largest Italian Ice concept with over 600 stores in 25 states, has awarded the biggest franchise area development agreement in the history of the company to East Bay Ice Empire, Inc., (EBIE) an investment group led by Northern California residents and business owners Lisa Pina-Rasmussen, Misty Young, Sandra Bourasa and Matt Seever.  Terms of the deal were not disclosed. EBIE plans to develop at least 75 Rita’s stores over the next several years throughout six Northern California counties:  Alameda, Contra Costa, Sacramento, San Joaquin, Santa Clara and Santa Cruz.

“Rita’s is a well-loved, 30 year old brand that is being enthusiastically embraced by the west coast,” said EBIE President, Lisa Pina-Rasmussen. “Rita’s swept Southern California this year and we’ll soon introduce millions of Bay Area residents to Rita’s “Ice-Custard-Happiness” and cool treats. We’re thrilled with the opportunity and are eager to develop the ultra-successful Rita’s franchise system throughout the region.”

Upon full build out, Rita’s franchisees in Northern California are expected to employ approximately 525 “Treat Team Members” from local communities. Visit NorCalICE.com for information on becoming a Rita’s franchisee in Northern California.

“Rita’s is proud to award the largest franchise development agreement in company history to EBIE for Northern California,” said Jeff Moody, Chief Executive Officer of Rita’s.  “Fans of Rita’s who have been waiting for years will be thrilled with EBIE’s plans to accelerate Rita’s growth throughout the area.”

Rita’s has been dedicated to serving up a big dose of happiness with their smooth and delicious frozen treat, made fresh daily, with real fruit in a selection from over 65+ flavors, since 1984.  Soon Guests in Northern California can choose from Rita’s Italian Ice flavors including the most popular, Mango, Cherry, Alex’s Lemonade, Swedish Fish®, and STARBURST® Strawberry, just to name a few!  If Guests want a bit more decadent treat, Rita’s Cream Ice, is offered in silky smooth flavors.  Health-conscious Guests can still enjoy a taste of Rita’s with Sugar-free Italian Ice and Light Vanilla Frozen Custard.

Rita’s, the “Home of Cool Treats,” offers many delicious options that combine their famous Italian Ice and award-winning Old-Fashioned Frozen Custard, including layered Gelati,  blended Misto® Shake, and a personalized Blendini® which mixes Italian Ice, Frozen Custard and a delicious topping.  Rita’s also has unique Milkshakes made with Old-Fashioned Frozen Custard, available in a variety of flavors.  Frozen Custard Cakes and Custard Cookie Sandwiches made with OREO® are also available for guests to take home to enjoy.

Rita’s Italian Ice in Northern California will feature the same great combination of fresh made Italian Ice in a clean, fun atmosphere that patrons have loved since the first Rita’s location opened in Philadelphia in 1984, thirty years ago this year!

 

About Rita’s Franchise Company

Rita’s Franchise Company, whose business is treats and mission is happiness, was founded 30 years ago, and is headquartered in Trevose, PA.  Rita’s is the largest Italian Ice concept in the world, with over 600 stores in the U.S. and 85 more opening soon, with its first international stores now open in China, and opening soon in Canada and the Philippines.  The thirty-year old brand is continuing to grow nationally and internationally through franchise opportunities. Visit:  www.ownaritas.com

 

The popular chain offers a variety of “Cool Treats” including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors.  Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations make up the menu.  Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.  Get Rita’s. Get Happy!

 

Rita’s is ranked #1 in Nation’s Restaurant News “Consumer Pick’s 2014for Service and Value in the Frozen Treat category and #1 among 18‐24 year olds. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal”, and ranks #81 on Entrepreneur Magazine’s “2014 Franchise 500” list.

 

For more information about Rita’s Franchise Opportunities please visit:  www.ownaritas.com or for more information please call 1-800-677-7482 or visit www.ritasice.com.

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For photos, interviews or samples, please contact:  Linda Duke at 415-492-4534   duke@dukemarketing.com

Rita’s Italian Ice Appoints New Franchise Development Executive to Accelerate Continued Growth

RITA’S ITALIAN ICE APPOINTS NEW FRANCHISE DEVELOPMENT EXECUTIVE TO ACCELERATE CONTINUED GROWTH

Franchise Sales Veteran, Eric Taylor, Selected to Lead the Popular Frozen Treat Brand’s Domestic and International Development

TREVOSE, PA, July 8, 2014:  Rita’s Italian Ice, the world’s largest Italian Ice concept with over 600 stores in 24 states, announced the appointment of Eric Taylor, a 15+ year franchise industry veteran, who has been selected as Senior Vice President and Chief Development Officer to lead the popular 30 year old brand’s franchise development and growth.

Eric Taylor joined the Rita’s team in April 2014, and is responsible for the expansion of the Rita’s global footprint. He has held senior leadership roles in multiple leading restaurant chains such as MetroMedia Restaurant Group (Bennigan’s, Steak & Ale, Ponderosa, Bonanza), where he oversaw restaurant brands in over 40 states and 20 countries worldwide. In his most recent restaurant capacity, Eric was Vice President, International Franchise Development at Sbarro.  Eric holds a B.S. in Marketing from Arizona State University and is originally from Rita’s home turf in Philadelphia, PA.

“Eric’s experience growing franchise businesses, leading sales teams, and opening restaurants successfully both domestically and internationally is a perfect fit with our overall expansion plans,” said Jeff Moody, Chief Executive Officer, Rita’s. “We are very happy to have him join our leadership team during this critical time of accelerated growth.”

Rita’s Italian Ice, which is celebrating 30 years in business, has been aggressively expanding across the United States and internationally.  Rita’s goal is to open 85 stores across the United States this year and has already opened in several new states including Alabama, California, Utah, Minnesota and more. For information on purchasing your own Rita Italian Ice franchise, please visit www.ownaritas.com

 

About Rita’s Franchise Company

Rita’s Franchise Company, whose business is treats and mission is happiness, was founded 30 years ago, and is headquartered in Trevose, PA.  Rita’s is the largest Italian Ice concept in the world, with over 600 stores in the U.S. and 85 more opening soon, with its first international stores now open in China, and opening soon in Canada and the Philippines.  The thirty-year old brand is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of “Cool Treats” including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors.  Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations make up the menu.  Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.  Get Rita’s. Get Happy!

Rita’s is ranked #1 in Nation’s Restaurant News “Consumer Pick’s 2014for Service and Value in the Frozen Treat category and #1 among 18‐24 year olds. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal”, and ranks #81 on Entrepreneur Magazine’s “2014 Franchise 500” list. For more information about Rita’s Franchise Opportunities please visit:  www.ownaritas.com or please call 1-800-677-7482 or visit www.ritasice.com.                                                                                  # # #

GET READY TO TANGO WITH RITA’S #1 FLAVOR MANGO!

GET READY TO TANGO WITH RITA’S #1 FLAVOR MANGO!

 Rita’s Italian Ice Summer of Fun Continues with NEW Mango-Strawberry Italian Ice

 TREVOSE, PA, July 7, 2014:  Rita’s Italian Ice, the world’s largest Italian Ice concept with over 600 stores, announced the debut of their newest summer time flavor, Mango-Strawberry Italian Ice, available at all Rita’s locations now through July 27, 2014. Need some fun and fruity refreshment? There are many ways to “Tango with Mango” at Rita’s this July!  Guests can try NEW Mango-Strawberry Italian Ice, or create a personalized Mango masterpiece by mixing their favorite Italian Ice flavor with Rita’s #1 fan favorite, Mango!  Rita’s fans can also “Tango with Mango” by enjoying any of Rita’s Mango Italian Ice flavors in their signature treats including Gelati, Misto, Blendini, or Frozen Lemonade.

“Our new Mango-Strawberry Italian Ice is a refreshing and fruity twist on a long-time fan favorite,” said Jeff Moody, President & CEO of Rita’s Italian Ice. “We’re excited to celebrate our #1 flavor and encourage our guests to get creative and create their own Mango flavor combinations at Rita’s this July!

Rita’s Mango Italian Ice is made fresh daily with real fruit and has been a top flavor on Rita’s menu for 20 years.  In fact, Rita’s uses over 300,000 pounds of Mango per year to create their #1 fan favorite!  Beginning today, Mango-Strawberry Italian Ice joins the Mango flavor family and is available alongside Mango Italian Ice at all locations through July 27, 2014.  For a list of Rita’s locations please visit:  www.ritasice.com.

Want even more fun this summer? Enter Rita’s “Summer Selfie Contest!”  Fans are encouraged to submit a “Summer Selfie” group photo with their friends and/or family showcasing their love for Rita’s for a chance to win a new Samsung NX Mini Flip Camera or a Rita’s Gift Card!  Hashtag #RitasSummerSelfie on Facebook, Instagram or Twitter to enter.  Contest ends August 23, 2014.

About Rita’s Franchise Company

Rita’s Franchise Company, whose business is treats and mission is happiness, was founded 30 years ago, and is headquartered in Trevose, PA.  Rita’s is the largest Italian Ice concept in the world, with over 600 stores in the U.S., and 85 more opening soon. The popular chain offers a variety of “Cool Treats” including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations.  Since 1984, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere, and thirty years later, they are still spreading “Ice, Custard, Happiness!” Get Rita’s. Get Happy! For more information about Rita’s Franchise Opportunities please visit:  www.ownaritas.com or for more information please call   1-800-677-7482 or visit www.ritasice.com.

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Rita’s Italian Ice Introduces Watermelon Chip Cream Ice and will Celebrate 3rd Annual First Day of Summer June 21

RITA’S ITALIAN ICE INTRODUCES WATERMELON CHIP CREAM ICE AND WILL CELEBRATE 3rd ANNUAL FIRST DAY OF SUMMER JUNE 21st

 “Summer of Fun” Kicks Off with New Watermelon Chip Cream Ice for a Limited Time
 Rita’s will offer Regular Sized Italian Ice for $2 and Regular Sized Gelati for $3, Saturday, June 21st

 

TREVOSE, PA, June 10, 2014:  Rita’s Italian Ice, the world’s largest Italian Ice concept with over 600 stores in 24 states, is celebrating their “Summer of Fun” and introduced a new flavor, Watermelon Chip Cream Ice.  Tart and tempting, Watermelon Cream Ice is mixed with sweet chocolate chips to create Rita’s newest and freshest Cream Ice flavor yet, just in time for summer!  Rita’s also announced it will kick off summer with cool prices on two of their most popular treats during their 3rd Annual First Day of Summer event on Saturday, June 21st. Rita’s will be scooping regular sizes of their famous Italian Ice for only $2, or guests can enjoy a regular size signature Gelati, a layering of Italian Ice and Frozen Custard, for only $3!  For a list of Rita’s locations please visit: ritasice.com.

“You won’t believe the delicious refreshment of Rita’s new Watermelon Chip Cream Ice until you try it,” said Laura Lazar, Senior Vice President of Marketing, Rita’s.  “We welcome everyone to stop by today and try our twist on a classic summer fruit flavor and celebrate the First Day of Summer with Rita’s on June 21st.”

Rita’s Summer of Fun continues with Rita’s Summer Selfie Photo Contest from June 21st through August 23rd.  Rita’s fans are encouraged to capture group selfies at Rita’s and submit photos on Facebook and Instagram using the hashtag #RitasSummerSelfie for a chance to win.  Winners will be chosen weekly to win Rita’s gift cards, and a grand prize winner will be selected to win a Samsung NX Mini Flip Screen “Selfie” Camera!

In addition to new Watermelon Chip Cream Ice, Guests can cool off with Rita’s refreshing Frozen Lemonades!  All summer long, Guests can create their very own signature Frozen Lemonade by mixing their favorite Rita’s Italian Ice flavor with Alex’s Lemonade Italian Ice for a personalized treat.  It’s a great treat while on-the-go and the perfect summer pick-me-up.

With its motto, “Ice, Custard, Happiness”, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious “Cool Treats” since 1984.  That’s thirty years of Rita’s summertime happiness!

 

About Rita’s Franchise Company

Rita’s Franchise Company, whose business is treats and mission is happiness, was founded 30 years ago, and is headquartered in Trevose, PA.  Rita’s is the largest Italian Ice concept in the world, with over 600 stores in the U.S., and 85 more opening soon. The popular chain offers a variety of “Cool Treats” including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations.  Since 1984, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere, and thirty years later, they are still spreading “Ice, Custard, Happiness!” Get Rita’s. Get Happy! For more information about Rita’s Franchise Opportunities please visit:  www.ownaritas.com or for more information please call   1-800-677-7482 or visit www.ritasice.com.

Rita’s Italian Ice Kicks Off 9th Annual Paper Lemon Fundraiser with Alex’s Lemonade Stand Foundation to Raise Funds for Children with Cancer

RITA’S ITALIAN ICE KICKS OFF 9TH ANNUAL PAPER LEMON FUNDRAISER WITH ALEX’S LEMONADE STAND FOUNDATION TO RAISE FUNDS FOR CHILDREN WITH CANCER

Guests can donate to Rita’s “Fund of Hope” at any of the 600 + Rita’s Stores from June 1st – June 30th

 Trevose, PA, June 2, 2014 —Rita’s Italian Ice, the world’s largest Italian Ice concept with over 600 franchised stores has kicked off its 9th annual Paper Lemon Fundraising Campaign with longtime nonprofit partner, Alex’s Lemonade Stand

Foundation (ALSF), a national nonprofit dedicated to finding cures for all kids with cancer.  From June 1st – June 30th, all Rita’s Italian Ice stores encourage Guests to purchase a paper lemon for $1, all of which goes to “Rita’s Fund of Hope” which is a travel fund endowment that helps families with children battling cancer travel to receive the treatment that can help save their lives. The paper lemons are used to build a “Wall of Hope” at each Rita’s location as a visual tribute to the community’s participation in the fundraiser.

Lemon, one of Rita’s original Italian Ice flavors in 1984, and still a fan favorite, was renamed “Alex’s Lemonade” in 2006 in honor of the late Alexandra “Alex” Scott (1996-2004), for whom ALSF was named. Each year in June Rita’s continues Alex’s mission to raise funds for children with cancer. Over the past 9 years, Rita’s has raised $3.6 million, becoming one of the leading corporate fundraising partners for Alex’s Lemonade Stand Foundation.

“Rita’s is proud to have partnered with Alex’s Lemonade Stand Foundation since 2006,” said Jeff Moody, CEO of Rita’s Italian Ice. “The work Alex’s does to fund cancer research is phenomenal and it is an honor for Rita’s to be able to provide funding so that sick children can travel to access their breakthrough treatments. Every year we encourage our Franchisees, Treat Team Members and Guests to help make a difference in the lives of children with cancer, and are thrilled to support Alex’s Lemonade Stand Foundation with Rita’s Fund of Hope again this June.”

Rita’s is kicking off this year’s fundraiser with childhood cancer survivor and ALSF Hero, Cole Fitzgerald, who will be “Rita’s CEO of the Day” on Monday, June 2nd, 2014.  Cole will go behind-the-scenes at Rita’s corporate headquarters for a day of “executive” fun.  In his first official CEO of the Day duty, Cole will announce Rita’s delivering Alex’s Lemonade Italian Ice to local children’s hospitals around the country to spread a little happiness to children fighting cancer.

“The Travel Fund endowed by Rita’s will help many families who have kids with cancer,” said Jay Scott, Alex’s father and Co-Executive Director of ALSF. “For example, a child with stage 4 cancer had to travel 1200 miles, 43 times back and forth to the hospital to receive treatment. Gas cards and hotel stay provided by the travel fund made it possible—the treatment saved the child’s life.”

Join Rita’s in their 9th annual Alex’s Lemonade Stand Foundation fundraiser and donate to help kids with cancer.  Visit www.ritasice.com to find your nearest location. For more information about ALSF, visit Alex’s Lemonade Stand Foundation.

 

About Rita’s Franchise Company

Rita’s Franchise Company, whose business is treats and mission is happiness, was founded 30 years ago, and is headquartered in Trevose, PA.  Rita’s is the largest Italian Ice concept in the world, with over 600 stores in the U.S., and 85 more opening soon. The popular chain offers a variety of “Cool Treats” including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations.  Since 1984, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere, and thirty years later, they are still spreading “Ice, Custard, Happiness!” Get Rita’s. Get Happy! For more information about Rita’s Franchise Opportunities please visit:  www.ownaritas.com or for more information please call   1-800-677-7482 or visit www.ritasice.com.

 

About Alex’s Lemonade Stand Foundation

Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $80 million toward fulfilling Alex’s dream of finding a cure, funding over 450 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.

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Rita’s Italian Ice Celebrates 30 Years with New Wild Berry Italian Ice and “Berry Wild” 30th Birthday Sweepstakes

RITA’S ITALIAN ICE CELEBRATES 30 YEARS WITH NEW WILD BERRY ITALIAN ICE AND “BERRY WILD” 30th BIRTHDAY SWEEPSTAKES

 600+ Store Cool Treat Brand Celebrates 30th by Scooping New Wild Berry Italian Ice
and Giving Away Free Italian Ice for 30 Years!

 TREVOSE, PA:  April 29, 2014: Rita’s Italian Ice®, the world’s largest Italian Ice concept with over 600 stores, now in 24 U.S. states and China, announced it will celebrate 30 years in business with the introduction of its new Wild Berry Italian Ice and “Berry Wild” 30th Birthday Sweepstakes, which allows fans to enter for a chance to win Free Italian Ice for 30 years!

All Rita’s stores are celebrating the 30th Birthday by scooping Rita’s newest freshly-made Italian Ice flavor, Wild Berry, made from a combination of Rita’s real fruit berry flavors: Blueberry, Raspberry and Strawberry.  Ask for a sample at your local Rita’s now through May 18th!  Additionally, the featured Milkshake of the Month is Rita’s Birthday Cake.  Made with our award winning Old-Fashioned Frozen Custard, the delicious Birthday Cake Milkshake is available for a limited time this May.

Beginning today through Sunday, May 18th, Guests are encouraged to enter Rita’s “Berry Wild” 30th Birthday Sweepstakes for a chance to win Free Italian Ice for 30 years! To enter, Guests must visit a Rita’s store and get the secret code word of the week. Once armed with the secret code word, guests visit www.ritasice.com/birthday and enter the 30th Birthday Sweepstakes.  Every week the secret code word will change, giving Guests additional chances to win.   21 lucky winners, selected daily, will receive Free Rita’s Ice for a Year, and 1 lucky winner will receive free Rita’s Ice for 30 Years!

“We are truly honored to celebrate this 30th milestone and invite all our fans to join our celebration and try our new Wild Berry Italian Ice,” said Jeff Moody, Rita’s Chief Executive Officer.  “Since our humble beginning 30 years ago, Rita’s has become a treasured family destination and tradition that celebrates happiness and builds everlasting memories.  We’re excited to celebrate 30 years in business by giving a lucky fan 30 years’ worth of Rita’s Italian Ice!”

Since 1984 Rita’s has been dedicated to serving up a big dose of happiness with their smooth and delicious frozen treats, made fresh daily, with real fruit in a selection from over 65 flavors.  The 30-year-old, über-popular brand will celebrate its 30th birthday at Rita’s first store with Joseph DiGirolamo, the Mayor of Bensalem, PA, officially declaring “Rita’s Italian Ice Day,” Wednesday, May 7th, 2014 at 12:00 p.m.

Rita’s Italian Ice, which is celebrating 30 years in business, has been aggressively expanding across the United States and internationally.  In October, Rita’s opened its first-ever International store in Shenzhen, China, and this year will see the opening of Rita’s in Canada and the Philippines.  Rita’s goal is to open 85 stores across the United States this year.  For more information on purchasing your own Rita Italian Ice franchise, please visit www.ownaritas.com.

Rita’s features the same great combination of fresh made Italian Ice in a clean, fun atmosphere that patrons have loved since the first Rita’s location opened in Bensalem in 1984, thirty years ago!

 

 About Rita’s Franchise Company

Rita’s Franchise Company, whose business is treats and mission is happiness, was founded 30 years ago, and is headquartered in Trevose, PA.  Rita’s is the largest Italian Ice concept in the world, with over 600 stores in the U.S., and 85 more opening soon, with its first international stores now open in China, and opening soon in Canada and the Philippines.  The thirty-year old brand is continuing to grow domestically and internationally. For franchise opportunities visit: www.ownaritas.com.

The popular chain offers a variety of “Cool Treats” including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors including Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations.  Since 1984, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere, and thirty years later, they are still spreading “Ice, Custard, Happiness!” Get Rita’s. Get Happy!

Rita’s is ranked #1 in Nation’s Restaurant News “Consumer Pick’s 2014” for Service and Value in the Frozen Treat category and 14th overall in the Limited-Service category.  Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal”, ranks #81 on Entrepreneur Magazine’s “2014 Franchise 500” list and Top Frozen Treat Brand by Entrepreneur Magazine’s “2014 Top Brands”.  For more information about Rita’s Franchise Opportunities please visit:  www.ownaritas.comor for more information please call    1-800-677-7482 or visitwww.ritasice.com.

 

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For photos, interviews or samples, please contact:  Linda Duke at 415-492-4534   duke@dukemarketing.com

Rita’s Italian Ice Awards Area Development Agreement for Minnesota

RITA’S ITALIAN ICE AWARDS AREA DEVELOPMENT AGREEMENT FOR MINNESOTA

Twin Cities will have Popular Cool Treat Stores Scooping
“Ice, Custard, Happiness” Soon with first in Eagan in Early May

TREVOSE, PA: April 16, 2014: Rita’s Italian Ice®, the world’s largest Italian Ice concept with over 600 stores, now in 24 states, has awarded franchise and area development agreements for Minnesota to franchisees and area residents, Adam and Angela Ailloni.  With wonderful family memories of enjoying Rita’s delicious products during trips to the East Coast with their two boys, the Ailloni’s decided to bring Rita’s “Ice, Custard, Happiness” and “Cool Treats” to the Greater Minneapolis St. Paul area, with the intent of creating a destination for building family traditions that celebrate life and building everlasting memories. Plans call for the first Rita’s store opening at Diffley Marketplace, 1016 Diffley Road in Eagan in early May, with their Grand Opening celebration slated for June.  The couple plans to open 20 Rita’s locations throughout the Twin Cities by 2020.

“We can’t wait to start spreading Rita’s Ice-Custard-Happiness,” said Adam Ailloni, Minnesota Franchisee.  “Everyone will find their own favorite treat like mine, Cherry Gelati – a layering of fresh Cherry Italian Ice and creamy Old-Fashioned Vanilla Frozen Custard, or Angela’s favorite the Misto – a delicious blend of Italian Ice and Custard.  Our two children always go for the Old-Fashioned Frozen Custard Sundaes!”

Rita’s of Minnesota plans to employ 15-20 “Treat Team” members from the local community to support the shore in Eagan, catering events, fairs and festivals.  Hours of operation will be Monday – Thursday 11:00 a.m. – 10:00 p.m., Friday and Saturday 11:00 a.m. – 11:00 p.m. and Sunday 11:00 a.m. – 9:00 p.m.  For more information please visit:  www.ritasiceminnesota.com

Rita’s Italian Ice, which is celebrating 30 years in business, has been aggressively expanding across the United States and internationally.  In October, Rita’s opened its first-ever International store in Shenzhen, China, and this year will see the opening of Rita’s in Canada and the Philippines. Rita’s goal is to open 85 stores across the United States this year including their first store in Minnesota, which is Rita’s 24th state for the über-popular brand.  For more information on purchasing your own Rita Italian Ice franchise, please visit www.ownaritas.com

“Rita’s Minnesota has been requested by fans for years and will become our 24th state,” said Jeff Moody, Chief Executive Officer of Rita’s.  “Rita’s is proud to award the Ailloni’s the franchise development agreement for Minnesota, with plans to accelerate Rita’s growth throughout the Twin Cities.”

Rita’s has been dedicated to serving up a big dose of happiness with their smooth and delicious frozen treat, made fresh daily, with real fruit in more than 65+ flavors, since 1984.  Soon Guests in Eagan can choose from Rita’s Ice flavors including the most popular, Mango, Cherry, Alex’s Lemonade, Swedish Fish®, and STARBURST® Cherry, just to name a few!  If Guests want a bit more decadent treat, Rita’s Cream Ice, is offered in silky smooth flavors.  Health-conscious Guests can still enjoy a taste of Rita’s with Sugar-free Italian Ice and Light Vanilla Frozen Custard.

Rita’s, the “Home of Cool Treats,” offers many delicious options that combine their famous Italian Ice and award-winning Old-Fashioned Frozen Custard, including layered Gelati,  blended Misto® Shake, and a personalized Blendini® which mixes Italian Ice, Frozen Custard and  a delicious topping.  Rita’s also has unique Milkshakes made with Old-Fashioned Frozen Custard, available in a variety of flavors.  Frozen Custard Cakes and Custard Cookie Sandwiches made with OREO® are also available for guests to take home to enjoy.

Rita’s Italian Ice in Eagan will feature the same great combination of fresh made Italian Ice in a clean, fun atmosphere that patrons have loved since the first Rita’s location opened in Philadelphia in 1984, thirty years ago this year!

 

About Rita’s Franchise Company

Rita’s Franchise Company, whose business is treats and mission is happiness, was founded 30 years ago, and is headquartered in Trevose, PA.  Rita’s is the largest Italian Ice concept in the world, with over 600 stores in the U.S., and 85 more opening soon, with its first international stores now open in China, and opening soon in Canada and the Philippines.  The thirty-year old brand is continuing to grow domestically and internationally. For franchise opportunities visit: www.ownaritas.com.

The popular chain offers a variety of “Cool Treats” including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors including Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations.  Since 1984, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere, and thirty years later, they are still spreading “Ice, Custard, Happiness!” Get Rita’s. Get Happy!

Rita’s is ranked #1 in Nation’s Restaurant News “Consumer Pick’s 2014” for Service and Value in the Frozen Treat category and 14th overall in the Limited-Service category.  Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal”, and ranks #81 on Entrepreneur Magazine’s “2014 Franchise 500” list.  For more information about Rita’s Franchise Opportunities please visit:  www.ownaritas.com or for more information please call    1-800-677-7482 or visit www.ritasice.com.

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For photos, interviews or samples, please contact:  Linda Duke at 415-492-4534   duke@dukemarketing.com

Rita’s Italian Ice Awards Area Development Agreement for Kansas

RITA’S ITALIAN ICE AWARDS AREA DEVELOPMENT AGREEMENT FOR KANSAS

Local Residents will Grow Popular Ice-Custard-Happiness Cool Treat Franchise in
Kansas City Area with First Store Now Scooping in Wichita

TREVOSE, PA: April 15, 2014: Rita’s Italian Ice®, the world’s largest Italian Ice concept with over 600 stores, now in 23 states, has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.  Having had Rita’s while living in Philadelphia, these three local Wichita, Kansas residents decided to become franchisees and bring Rita’s refreshing Italian Ice, Frozen Custard and “Happiness” to the state.  The team also owns Five Guys Burgers and Fries near 29th and Rock Road where the first Rita’s store is now open at 2929 N. Rock Road in Wichita, next door to the popular burger shop.

Since 1984, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made custom treats and thirty years later the popular east coast brand is now in Wichita.  Rita’s traditional Italian Ice is a smooth and delicious frozen treat made fresh daily with real fruit available in over 65 flavors. The new Rita’s in Wichita will be offering complimentary Regular Rita’s Italian Ice for the whole community to try during the Grand Opening celebration in May.

“Wichita is a perfect location for Rita’s, next door to Five Guys Burgers and Fries,” said Jeff Miller.  “We invite Guests to come try Rita’s and see why we wanted to spread the popular Ice-Custard-Happiness treat brand to Kansas!  Everyone will find their own favorite treat like mine, Rita’s Mango Italian Ice, layered with our Award-Winning Vanilla Old-Fashioned Soft-Serve Frozen Custard and the unique combination of the two – our famous Gelati!”

The new Rita’s Italian Ice is now scooping at 2929 N. Rock Road, Wichita, KS, 67226. Hours of operations are Noon- 10:00 p.m. daily.  Rita’s can be reached at 316-440-4896.  For more information visit:  www.ritaswichita.com

Besides bringing the 30-year-old Italian Ice brand to Kansas, Rita’s of Wichita franchisees will be creating more than 30 new jobs within their Kansas City area locations.  Now that’s happiness!

Rita’s Italian Ice, which is celebrating 30 years in business, has been aggressively expanding across the United States and internationally.  In October, Rita’s opened its first-ever International store in Shenzhen, China, and this year the opening of their first store in Kansas, which is Rita’s 23rd state for the über-popular brand.

Rita’s Guests in Wichita can choose from Rita’s Ice flavors including the most popular, Mango, Alex’s Lemonade, Swedish Fish®, and STARBURST® Cherry, just to name a few!  If Guests want a bit more decadent treat, Rita’s Cream Ice, is offered in silky smooth flavors.  Health-conscious Guests can still enjoy a taste of Rita’s with Sugar-free flavors also available.

Rita’s, the “Home of Cool Treats,” offers many delicious options that combine their famous Italian Ice and award-winning Old-Fashioned Frozen Custard, including layered Gelati,  blended Misto® Shake, and a personalized Blendini® which mixes Italian Ice, Frozen Custard and  a delicious topping.  Rita’s also has unique Milkshakes made with Old-Fashioned Frozen Custard, available in a variety of flavors.  Frozen Custard Cakes and Custard Cookie Sandwiches made with OREO® are also available for guests to take home to enjoy.

Rita’s Italian Ice in Wichita features the same great combination of fresh made Italian Ice in a clean, fun atmosphere that patrons have loved since the first Rita’s location opened in Philadelphia in 1984, thirty years ago this year!

 

About Rita’s Franchise Company

Rita’s Franchise Company, whose business is treats and mission is happiness, was founded 30 years ago, and is headquartered in Trevose, PA.  Rita’s is the largest Italian Ice concept in the world, with over 600 stores in the U.S., and 85 more opening soon. Rita’s first international stores opened in China in November, and more opening soon in Canada and the Philippines.  The thirty-year old brand is continuing to grow domestically and internationally. For franchise opportunities visit: www.ownaritas.com.

The popular chain offers a variety of “Cool Treats” including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations.  Since 1984, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere, and thirty years later, they are still spreading “Ice, Custard, Happiness!” Get Rita’s. Get Happy!

Rita’s is ranked #1 in Nation’s Restaurant News “Consumer Pick’s 2014” for Service and Value in the Frozen Treat category and #1 among 18-24 year olds.  Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal”, and ranks #81 on Entrepreneur Magazine’s “2014 Franchise 500” list.  For more information about Rita’s Franchise Opportunities please visit:  www.ownaritas.com or for more information please call   1-800-677-7482 or visit www.ritasice.com.

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For photos, interviews or samples, please contact:  Linda Duke at 415-492-4534   duke@dukemarketing.com

Rita’s Italian Ice International Expansion Continues with Master Franchise for the Philippines

RITA’S ITALIAN ICE INTERNATIONAL EXPANSION CONTINUES WITH MASTER FRANCHISE FOR THE PHILIPPINES 

Third International Agreement for 30 Year Old Popular Italian Ice Franchise will be Scooping Soon and Spreading Ice, Custard, Happiness in the Philippines

TREVOSE, PA-April 9, 2014, Rita’s Italian Ice®, the world’s largest Italian Ice concept with over 600 stores, is proud to announce its plans to duplicate its success in the United States with its third international franchise agreement to expand to the Philippines. “My team and I are very pleased and excited about our future with Saladworks”Rita’s hasRita signed an international Master Franchise Agreement with the Philippines Cool Planet Delights Corp., a partnership of a group of businessmen, who plan to open five Rita’s Italian Ice stores simultaneously in Metro-Manila in July.

“Rita’s will do very well in our tropical climate where the weather is warm most of the year,” said Ted Castro.  “Filipinos’ love for sweets and desserts had a big role in our consideration of becoming Master Franchisees.  After opening a few in Metro-Manila we plan to open in Cebu and island resorts such as Boracay.”

Rita’s Italian Ice, which is celebrating 30 years in business, has been aggressively expanding across the United States and internationally through their franchise offering. Rita’s first international Master Franchise Agreement was for Canada and a second was signed for China last year. The Philippines agreement marks the third for the growing franchise brand.  Rita’s has over 300 franchise agreements and stores in development including 85 stores set to open in the United States this year alone for the cool treat brand.

“We are very excited about our third international agreement, our terrific Master Franchise partners and our expansion in the Philippines,” said Jeff Moody, CEO of Rita’s Franchise Company. “Rita’s has worked from the very beginning to create a globally-scalable, incredibly flexible franchise model. After 30 years, our next logical step of growth is to continue introducing our unique and very popular brand to more international regions,” he said.

Rita’s is growing year-over-year in store count, sales and passionate Guests.  “The international market is, without a doubt, a large part of the rich future ahead for Rita’s,” said Moody. “We have invested considerable time and money towards our international franchise outreach because we believe in the brand and the time is right for us to find more partners outside of the USA.”

The 30 year old brand is now seeking qualified franchisees all over the globe, largely due to its high-quality unique products and adaptability to international markets. For more information on purchasing your own Rita Italian Ice franchise, please visit www.ownaritas.com

 

About Rita’s Franchise Company

Rita’s Franchise Company, whose business is treats and mission is happiness, was founded 30 years ago, and is headquartered in Trevose, PA.  Rita’s is the largest Italian Ice concept in the world, with over 600 stores in the U.S., and 85 more opening soon. Rita’s first international stores opened in China in November, and more opening soon in Canada and the Philippines.  The thirty-year old brand is continuing to grow domestically and internationally. For franchise opportunities visit: www.ownaritas.com.

The popular chain offers a variety of “Cool Treats” including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors including Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations.  Since 1984, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere, and thirty years later, they are still spreading “Ice, Custard, Happiness! Get Rita’s. Get Happy!

Rita’s is ranked #1 in Nation’s Restaurant News “Consumer Pick’s 2014” for Service and Value in the Frozen Treat category and #1 among 18-24 year olds.  Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal”, and ranks #81 on Entrepreneur Magazine’s “2014 Franchise 500” list.  For more information about Rita’s Franchise Opportunities please visit:  www.ownaritas.com or for more information please call   1-800-677-7482 or visit www.ritasice.com.

# # #

For photos, interviews or samples, please contact:  Linda Duke at 415-492-4534   duke@dukemarketing.com