Rita’s Italian Ice to Celebrate National Frozen Custard Day

Guests Can Earn Double Rita’s Rewards & Enjoy a Free Old-Fashioned Frozen Custard Sample at Rita’s Thursday, August 8th.  Facebook Fans can Enter to Win Frozen Custard for a Year!

TREVOSE, PA, August 6, 2013:  Rita’s Italian Ice, the nation’s largest Italian Ice concept with over 600 outlets in 20 states, announced it will celebrate National Frozen Custard Day this Thursday, August 8th, 2013.  Guests who visit Rita’s and make a purchase on National Frozen Custard Day, August 8th, will earn a double punch on their Rita’s Rewards mobile card, which rewards guests for their loyal purchases.  Guests can download Rita’s Rewards via the Rita’s Ice app by visiting http://www.ritasice.com/ritas-rewards/.  Guests who haven’t tried Rita’s Frozen Custard are encouraged to taste a free sample at any Rita’s location.  For a list of Rita’s locations please visit: www.ritasice.com.

Rita’s Facebook Fans can also celebrate National Frozen Custard day by entering Rita’s “Oh My Custard” contest for their chance to win free custard for a year.  One lucky Facebook fan who “Shares their Love” of Rita’s Frozen Custard, will win 52 complimentary Frozen Custard coupons.  See Rita’s Facebook page at:  https://www.facebook.com/RitasItalianIceCompany for more details and rules.

“Cup or Cone? Either way our smooth, creamy Old-Fashioned Frozen Custard is sure to make guests happy on National Frozen Custard Day,” said Laura Lazar, Senior Vice President, Marketing, Rita’s.  “Guests can add unlimited toppings of sprinkles, hot fudge or caramel and make a Frozen Custard Sundae that is out of this world, or enjoy our Frozen Custard in one of our signature combination treats including our Gelati, Blendini and Misto!”

Known for their famous Italian Ice, Rita’s is also known for their premium Old Fashioned Frozen Custard, which was rated #1 Best Ice Cream/Custard by ZAGAT in 2012.  Rita’s famous Old-Fashioned Frozen Custard is available in a variety of flavors including Chocolate, Vanilla, Coffee, Strawberry, Orange Cream and a delicious new Light Vanilla Custard (flavors vary by location).  Other examples of the unique treats Rita’s has on their menu using their amazing tasting Old Fashioned Frozen Custard are Frozen Custard Cakes and Custard Cookie Sandwiches. Flavors and products may vary by location.

With its motto, “Ice, Custard, Happiness”, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious “Cool Treats” since 1984.

 

About Rita’s Franchise Company

Rita’s Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 20 states with over 600 outlets. Rita’s presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and almost thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita’s topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and named Top 100 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” in 2012.  For more information about Rita’s please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com

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Rita’s Italian Ice Introduces Mango-Pineapple Ice

New Mango-Pineapple Italian Ice Offers a Little Taste of the Tropics Guests are Sure to Love from July 31st – August 20th

 TREVOSE, PA, July 31, 2013:  Rita’s Italian Ice, the nation’s largest Italian Ice concept with over 600 outlets in 20 states, announced its newest Italian Ice flavor, Mango-Pineapple, is now available for a limited time at all open Rita’s Ice outlets through Tuesday, August 20th, 2013.  Rita’s most popular Italian Ice flavor, Mango, is combined with their tropical Pineapple Ice to create the newest Italian Ice flavor sensation. Guests are encouraged to ask for a free sample!  For a list of Rita’s locations please visit: www.ritasice.com.

“We’ve paired our #1 fan favorite, Mango Ice, with the tropical taste of our Pineapple Ice to create a little taste of the tropics that Guests are sure to love,” said Laura Lazar, Senior Vice President, Marketing, Rita’s.

Juicy pineapples and sweet mangoes are a terrific combination of two fruit flavors that provide the ultimate refreshment.  With over 300,000 pounds of Mangoes used every year to make Rita’s Mango Ice, it has been a top favorite flavor by Guests for almost 20 years.   Now Rita’s Mango Ice is joined by their Pineapple Ice to bring a taste of the tropics to fans!

Rita’s signature Italian Ice is a smooth and delicious frozen treat, made fresh daily with real fruit and available in over 65 flavors, including the most popular flavor, Mango.  With its motto, “Ice, Custard, Happiness”, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious “Cool Treats” since 1984.

 

About Rita’s Franchise Company

Rita’s Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 20 states with over 600 outlets. Rita’s presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and almost thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita’s topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and named Top 100 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” in 2012.  For more information about Rita’s please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com

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Rita’s Italian Ice Donates $180,988 To Alex’s Lemonade Stand Foundation For Childhood Cancer

Thousands of Rita’s Fans Contribute to Annual Fundraiser and Create “Wall of Hope” in Outlets across U.S.

TREVOSE, PA- July 29, 2013-Rita’s Italian Ice, the nation’s largest Italian Ice concept with 600+ outlets in 20 states, announced today it raised $180,988 following the June conclusion of the company’s nationwide annual Paper Lemon Fundraising campaign and eighth annual partnership with Alex’s Lemonade Stand Foundation (ALSF), a national nonprofit dedicated to finding cures for all kids with cancer.   A check presentation took place July 31, 2013 with Hero Families and childhood cancer survivors, along with ALSF’s Jay and Liz Scott, accepting the donation from Rita’s executives.

The response was overwhelming during two weeks in June; over 600 Rita’s outlets encouraged Guests to enjoy Rita’s treats and purchase paper lemons for $1 each to raise money for the charity. Each Rita’s Guest was able to personalize his/her lemon and then post it on the outlet’s “Wall of Hope” to demonstrate the local community’s collective support.

Rita’s outlet in Boyertown, PA was the top contributor system-wide, raising an impressive $23,622.  On June 30, they hosted their 8th annual head shaving event to raise money for Alex’s Lemonade Stand Foundation. Community members attended the event to honor those children who have lost their battle with cancer.

“Our Guests’ show of support for Alex’s mission again this year was truly amazing–every Rita’s was covered in yellow paper lemons,” said Laura Lazar, Senior Vice President, Marketing for Rita’s.  “Several Rita’s franchisees held Celebrity Scoop Nights and invited childhood cancer survivors to scoop Italian Ice and raise additional funds for the charity.”

Since 2006, Rita’s has been a corporate partner of ALSF, implementing a paper lemon campaign to help raise funds for the foundation, especially research for new treatments and cures, which encourages and empowers others, especially children, to get involved and make a difference for children with cancer. In honor of the Foundation’s namesake, the late Alexandra “Alex” Scott, Rita’s renamed its Lemon Italian Ice flavor—“Alex’s Lemonade.”  Lemon, one of Rita’s original flavor offerings when the company was established in 1984, is still one of the company’s most popular flavors.

Over the past eight years, Rita’s has collectively raised more than $3.5 million for pediatric cancer research, becoming a leading corporate fundraising partner for Alex’s Lemonade Stand Foundation. This year, Rita’s has established “Rita’s Fund of Hope, which will ensure that the travel needs of families whose children are battling cancer are met.

“We are continuously amazed by the ongoing support Rita’s Franchise Company has provided to Alex’s Lemonade Stand Foundation over the past eight years, and we’re thrilled with Rita’s new Fund of Hope,” said Jay Scott, Alex’s father and Co-Executive Director of ALSF. “We appreciate all the donations and thank Rita’s Guests, Franchisees and communities they serve.”

 

About Rita’s Franchise Company

Rita’s Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 20 states with over 600 outlets. Rita’s presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and almost thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita’s topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and named Top 100 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” in 2012.  For more information about Rita’s please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com

 

About Alex’s Lemonade Stand Foundation

Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $60 million toward fulfilling Alex’s dream of finding a cure, funding over 300 research projects nationally.

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Rita’s Italian Ice Begins CANDY LAND™ Collect & Win Game

All Rita’s Outlets will offer CANDY LAND™ and Rita’s Character Game Pieces for Fans to Collect to Win Over $400,000 in Prizes Beginning July 10th through August 18th

TREVOSE, PA, July 10, 2013:  Rita’s Italian Ice, the nation’s largest Italian Ice concept with over 625 outlets in 20 states, continues its Summer of Fun with the introduction of their CANDY LAND™ collect and win game.  Guests can play at all Rita’s locations beginning today through August 18th, 2013 while supplies last!  Rita’s fans are encouraged to collect CANDY LAND™ and Rita’s character game pieces from their favorite Rita’s treats for a chance to win one of ten family vacations to Tradewinds Island Resort in Florida, including a day at Busch Gardens, Tampa, from VisitFlorida.com!  With prizes valued at over $400,000, guests also have the chance to win a tablet computer, or instant win prizes like free Rita’s treats, games and gift cards!

Seven CANDY LAND™ and Rita’s characters can be collected from regular and large size treats including Italian Ice, Sundaes, Frozen Custard, Gelati, Misto®, Blendini® and Frozen Lemonades.  To win a tablet computer fans must collect the characters Nana Nut™, Mr. Mint™ and Princess Frostine™.  To win one of the ten family vacations to Florida, guests must collect Rita’s Ice Guy, Lord Licorice™, King Kandy™ and Princess Lolly™.  A special Rita’s CANDY LAND™ game board handout is available at all Rita’s outlets for guests to collect their character game pieces as they continue to play throughout the six weeks.

The original CANDY LAND™ game was created in 1945 by Eleanor Abbott, and was first published in 1949 by Milton Bradley. Hasbro continued the CANDY LAND™ legacy with the game’s induction into the National Toy Hall of Fame in 2005.  Today, Rita’s has created a fun “collect and win” version of the popular CANDY LAND™ game, just for Rita’s Summer of Fun!

“For this year’s ‘Summer of Fun’ we’re giving Rita’s fans a unique collect and win game with terrific prizes,” said Laura Lazar, Senior Vice President of Marketing, Rita’s.  “Ten lucky winners get a trip to Florida, and thousands of instant win prizes will make for even happier Rita’s visits!”

Visit your participating local Rita’s for details.  For a list of Rita’s locations and official rules please visit: www.ritasice.com.

With its motto, “Ice, Custard, Happiness”, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious “Cool Treats” since 1984.  That’s almost thirty years of Rita’s happiness!

 

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN.  MAJORITY OF PRIZES ARE RITA’S TREAT PRIZES.  Open to legal residents of the 50 U.S./D.C. 13+.  Ends on 8/18/13 or earlier if supply of game pieces is exhausted.  For details on free game piece, see the Official Rules in-store or at www.ritasice.com ©2013 Rita’s Franchise Company. CANDY LAND and all related characters are trademarks of Hasbro and are used with permission. ©2013 Hasbro. All Rights Reserved. ©2013 SeaWorld Parks & Entertainment, Inc. All rights reserved.

 

About Rita’s Franchise Company

Rita’s Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 20 states with over 625 outlets. Rita’s presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and almost thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita’s topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and named Top 100 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” in 2012.  For more information about Rita’s please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com

 

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.

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Rita’s Italian Ice to Celebrate 2nd Annual First Day of Summer Event

RITA’S ITALIAN ICE TO CELEBRATE 2nd ANNUAL FIRST DAY OF SUMMER EVENT

 All Rita’s Outlets will offer Regular Sized Italian Ice for $2 and Regular Sized Gelati for $3.  Guests are encouraged to join Rita’s Summer of Fun Photo Contest June 21st – July 8th.

 TREVOSE, PA, June 20, 2013:  Rita’s Italian Ice, the nation’s largest Italian Ice concept with over 625 outlets in 20 states, announced they will kick off summer for the second year in a row with cool prices on two of their most popular treats!  On Friday, June 21, 2013, the First Day of Summer, Rita’s will be scooping regular sizes of their famous Italian Ice for only $2, or guests can enjoy a regular size signature Gelati, a layering of Italian Ice and Frozen Custard, for only $3.  Guests are encouraged to capture their summer adventures at Rita’s and enter Rita’s Summer of Fun Photo Contest for cool prizes beginning Friday, June 21st and continuing until July 8th, 2013.  Photos can be submitted on Instagram using the hashtag #RitasSummerofFun, for a chance to win and be featured on Rita’s social media channels.

 “Summer time is Rita’s time and what better way to kick off the summer than with Rita’s,” said Laura Lazar, Senior Vice President of Marketing, Rita’s.  “Rita’s is perfect for hot summer days while people are on-the-go and need a delicious and thirst-quenching treat.”

Rita’s Summer of Fun Photo Contest is a great way for guests to share their summer adventures at Rita’s!  Guests are encouraged to share photos of their Rita’s treats and fun, summer-time activities, and share them on Instagram using the contest hashtag: #RitasSummerofFun.  Winners of the photo contest will be chosen on creativity and originality and will be notified following the contest.  The grand prize winner will receive Free Rita’s Ice for a Year, with 5 runners up receiving a $25 voucher for Printstagr.am.

Need some Rita’s photo inspiration?  Be the hit of the party with Rita’s Cool Catering at your summer beach party, meeting or an outdoor picnic and take photos!  Bring some happiness to your happening, and offer your Guests Rita’s signature Italian Ice, our smooth and delicious frozen treat, made fresh daily and available in over 65 flavors.  New Frozen Custard Cakes and Custard Cookie Sandwiches are also a big hit for summer time birthdays and events!  Visit your participating local Rita’s for details.  For a list of Rita’s locations please visit: www.ritasice.com

With its motto, “Ice, Custard, Happiness”, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious “Cool Treats” since 1984.  That’s almost thirty years of Rita’s summer time happiness!

 

About Rita’s Franchise Company

Rita’s Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 20 states with over 625 outlets. Rita’s presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and almost thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita’s topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and named Top 100 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” in 2012.  For more information about Rita’s please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com

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Rita’s Italian Ice to Raise Funds for Alex’s Lemonade Stand Foundation

MORE THAN 625 RITA’S ITALIAN ICE OUTLETS TO RAISE FUNDS FOR ALEX’S LEMONADE STAND AND THE FIGHT AGAINST PEDIATRIC CANCER

 8th Annual Lemon Fundraiser to Raise Funds for Children with Cancer June 5th – June 18th

 Trevose, PA, June 4, 2013 — Rita’s Italian Ice®, the nation’s largest Italian Ice concept with over 625 outlets in 20 states, announced its annual Paper Lemon Fundraising Campaign and eighth annual partnership with Alex’s Lemonade Stand Foundation (ALSF), a national nonprofit dedicated to finding a cure for all kids with cancer.  Beginning June 5th and continuing through June 18th, all Rita’s Ice outlets will encourage Guests to donate $1 for a paper lemon to raise money for the charity. The lemons will be used to build a “Wall of Hope,” a visual tribute to the community’s participation in the fundraiser, at each Rita’s Ice location.

Since 2006, Rita’s has been a corporate partner of ALSF and implemented the paper lemon campaign to help raise funds for pediatric cancer research, one Lemon at a time.  In honor of the Foundation’s namesake, the late Alexandra “Alex” Scott, Rita’s renamed its Lemon Ice flavor—“Alex’s Lemonade.”  Lemon, one of Rita’s original flavor offerings when the company was established in 1984, is still one of the company’s most popular flavors.

Last year’s Paper Lemon Fundraising Campaign generated more than three hundred and fifty thousand dollars in donations. Over the past seven years, Rita’s has collectively raised more than $3.5 million for pediatric cancer research, becoming one of the leading corporate fundraising partners for Alex’s Lemonade Stand Foundation.

“We couldn’t be more proud of our Rita’s Franchisees and their Treat Team’s efforts in raising funds and awareness for children battling cancer,” said Jonathan Fornaci, President, Rita’s Italian Ice. “This year we hope our Paper Lemon Fundraising Campaign raises even more money for the fight against childhood cancer.”

This year, Rita’s has established “Rita’s Fund of Hope, which will ensure that the travel needs of families whose children are battling cancer are met. “Our new goal is to raise $1 million over the next 2 years,” Fornaci said.

“We are continuously amazed by the ongoing support Rita’s Franchise Company has provided to Alex’s Lemonade Stand Foundation over the past seven years, and we’re thrilled to introduce Rita’s new Fund of Hope,” said Jay Scott, Alex’s father and Co-Executive Director of ALSF. “By enlisting the support of their Guests, Rita’s helps to continue our daughter’s legacy and allows us to take strides toward fighting childhood cancer.”

 

About Rita’s Franchise Company

Rita’s Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 20 states with over 625 outlets. Rita’s presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and almost thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita’s topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and named Top 100 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” in 2012.  For more information about Rita’s please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com

 

About Alex’s Lemonade Stand Foundation

Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $60 million toward fulfilling Alex’s dream of finding a cure, funding over 300 research projects nationally.

 

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Rita’s Italian Ice Introduces New Frozen Lemonade

RITA’S ITALIAN ICE INTRODUCES FROZEN LEMONADE

 New Thirst-Quenching Treat Just in Time for Hot Summer Days!  Guests Can Create their Own Frozen Lemonade for a Limited Time

 TREVOSE, PA, May 28, 2013:  Rita’s Italian Ice, the nation’s largest Italian Ice concept with over 625 outlets in 20 states, announced a new Cool Treat, Frozen Lemonades, which are now available for a limited time at all open Rita’s Ice outlets through Labor Day, Monday, September 2, 2013.  This tasty, refreshing new frozen beverage is perfect for hot summer days while people are on-the-go!  Rita’s Frozen Lemonades are a delicious blend of Rita’s popular Alex’s Lemonade Ice combined with a Guest’s favorite Italian Ice.  Rita’s Alex’s Lemonade Italian Ice is made with fresh lemon juice and creates the most delicious and thirst-quenching treat.  Guests are encouraged to blend different fruit flavors of Italian Ice to craft their own signature Frozen Lemonade flavors.

“Our new Frozen Lemonades are so refreshing,” said Jonathan Fornaci, chief executive officer, Rita’s.  “My favorite is to combine our Mango Ice with our Alex’s Lemonade Ice for the most amazing Frozen Lemonade ever. There’s nothing like it anywhere! ”

Rita’s named their popular Lemon Ice after Alex’s Lemonade Stand Foundation, a national nonprofit dedicated to finding a cure for all kids with cancer.  In honor of the Foundation’s namesake, the late Alexandra “Alex” Scott, Rita’s renamed its Lemon Ice “Alex’s Lemonade.” Lemon Italian Ice, one of Rita’s original flavors when the company was established in 1984, is still one of the company’s most popular flavors.

This year marks Rita’s eighth annual Paper Lemon Fundraising Campaign and partnership with Alex’s Lemonade Stand Foundation.  Beginning June 5th and continuing through June 18th, all Rita’s Ice outlets will encourage Guests to donate $1 for a paper lemon to raise money for the charity. The lemons will be used to build a “Wall of Hope,” a visual tribute to the community’s participation in the fundraiser, at each Rita’s Ice location.

Rita’s signature Italian Ice is a smooth and delicious frozen treat, made fresh daily and available in over 65 flavors, including one of the most popular flavors, Alex’s Lemonade Ice, which is used in Rita’s Frozen Lemonades, available now through September 2, 2013.  For a list of Rita’s locations please visit: www.ritasice.com

With its motto, “Ice, Custard, Happiness”, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious “Cool Treats” since 1984.

 

About Rita’s Franchise Company

Rita’s Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 20 states with over 625 outlets. Rita’s presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

 

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and almost thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita’s topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and named Top 100 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” in 2012.  For more information about Rita’s please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com

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