Pittsburgh Resident Kevin Hurley Named “The Great Blendini” by Rita’s

Pittsburgh Resident Kevin Hurley Named “The Great Blendini” by Rita’s

Winner of Magic Contest Earns $1,000 and Free Blendinis for a Year*
Trevose, PA (August 15, 2007) – The search for “The Great Blendini” is over, and it’s no hocus-pocus. Today, Pittsburgh resident and magician Kevin Hurley was officially named “The Great Blendini” by Rita’s (http://www.ritasice.com), the nation’s largest Italian Ice concept.

The 25-year-old competed against scores of other magicians of all ages and skill sets in an online contest hosted by Rita’s Water Ice to promote the company’s newest frozen treat, the Blendini. The contest, which began in May, invited contestants to upload videos of themselves performing a magic trick for a chance to win. The winning video was selected based on the highest number of votes for that entry. To watch the winning video, visit http://ritasice.feedroom.com.

From professional illusionists manipulating money to float in thin air to toddlers pulling rabbits (and bottles) from their hats, the entries were mind blowing and imaginative. More than 5,000 people visited the site to check out the videos and cast their votes.

Hurley’s video submission consisted of two illusions, both involving the disappearing and appearing of his assistants. According to Hurley, he has performed for famous musical acts such as Tom Petty, Ludacris, 50 Cent, Nine Inch Nails, and Blink 182.

Available in 25 flavors, such as “Cookie Jar Explosion,” “Coconut Cream Pie,” “Chunky Chocolate Brownie,” and “Cherry Pie a la Mode,” Blendini is a delicious blend of Rita’s creamy Old Fashioned Frozen Custard, fresh Italian Ice and either crushed Oreo® Cookie pieces or Nilla® Wafer pieces.

About Rita’s Franchise Company
Rita’s Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 15 states with over 470 stores. Rita’s brand promise is Ice, Custard and Happiness™. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, and layered Gelati as well as its signature Misto™ and Blendini™ creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s Water Ice, please call 1-800-677-RITA or visit www.ritasice.com.

* The prize (1) available to be won consists of a $1,000 check made payable to applicant and a certificate for free Rita’s for one (1) year. The value of the free Rita’s for one (1) year is $500 made payable in Rita’s Gift Certificates.