Rita’s 4th Consecutive Paper Lemon Program Gives Childhood Cancer the Squeeze

Rita’s 4th Consecutive Paper Lemon Program Gives Childhood Cancer the Squeeze

Trevose, Pa. (June 1, 2009) — Rita’s Franchise Company, (http://www.ritasice.com) the nation’s largest Italian Ice concept, today announced the start of its fourth consecutive paper lemon promotion to raise funds for Alex’s Lemonade Stand Foundation (ALSF) to further pediatric cancer research. Throughout the month of June, more than 550 Rita’s locations will sell $1 paper lemons to help the Foundation on its crusade to find a cure for pediatric cancer. In three years as a corporate sponsor of Alex’s Lemonade Stand Foundation, Rita’s has raised more than $1.5 million for pediatric cancer research and is the Foundation’s leading corporate donor.

From June 1 through June 30, Rita’s guests will have the opportunity to help put a squeeze on childhood cancer by obtaining a paper lemon through a $1 donation. Guests can personalize their paper lemons, which will then be displayed in the local store’s “Wall of Hope,” a visual tribute to the community’s participation in the fundraiser.

“We are proud to partner with Alex’s Lemonade Stand Foundation and are overwhelmed by the support our guests have shown for this very special cause,” said Jim Rudolph, Chairman and Chief Executive Officer, Rita’s Franchise Company. “Our guests, franchise partners, treat team members and staff are determined to help find a cure for pediatric cancer and we hope to raise even more this year to help further the organizations’ tireless efforts to help children and their families.”

“Alex’s Lemonade Stand Foundation is grateful for the amazing support of Rita’s in our mission to find a cure for all childhood cancer,” said Jay Scott, Alex’s father and Executive Director of Alex’s Lemonade Stand Foundation. “Without the support of volunteers across the country, and corporate partners like Rita’s, we would truly not be able to continue Alex’s dream of one day eradicating childhood cancer.”

In 2006, Rita’s Water Ice officially became a corporate partner of Alex’s Lemonade Stand Foundation. In honor of the Foundation’s namesake, the late Alexandra “Alex” Scott, Rita’s officially renamed its Lemon ice flavor — “Alex’s Lemonade.” Lemon, one of Rita’s two original flavor offerings when the company was established in 1984, is one of Rita’s most popular flavors.

About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). At the age of 4, Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $25 million towards fulfilling Alex’s dream of finding a cure, funding over 100 research projects nationally. For more information, please visit www.alexslemonade.org.

About Rita’s Franchise Company
Rita’s, headquartered in Trevose, Pa., is the largest Italian Ice concept in the nation, currently operating in 18 states with more than 550 stores. Rita’s brand promise is Ice, Custard and Happinessä. The chain offers a variety of frozen treats including its famous Italian Ice which is made fresh daily at each location and available in over 40 flavors. From classics like Cherry and Mango to favorites like Twisted Melon and Mint Chocolate Chip, there’s a tempting flavor for every taste bud. Cones, custard, and other sweet treats are also available at Rita’s, including Gelatis and the signature Misto®, Ritaccino® and Blendiniä creations. Rita’s “Light Line” of healthier treats options that include an expanded selection of sugar-free Italian Ice flavors as well as Rita’s signature Slenderitaä–a fat-free soft serve. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s, please call 1-800-677-RITA or visit www.ritasice.com.