Rita’s Begins to Sell Franchises in San Antonio

Rita’s Begins to Sell Franchises in San Antonio

Trevose, PA (October 13, 2009) – Rita’s Italian Ice, (http:///www.ritasice.com) the nation’s largest Italian Ice concept with more than 550 stores across 18 states, announced today that the company has begun to sell franchises in San Antonio, Texas. Earlier this year, Texas became the 18th state to join the Rita’s franchise family, with the opening of the first location in Bedford and a second location in Flower Mound, both in the northern suburbs of Dallas-Fort Worth.

The expansion of franchise markets in Texas illustrates Rita’s aggressive statewide growth plan set forth by Jim Rudolph, Chairman of the Board and Chief Executive Officer of Rita’s. “We are excited to further develop our footprint in Texas, and we look forward to signing development agreements and opening more stores in the years to come,” said Rudolph.

A total of three locations will be open in Texas by the end of 2009, with 20 additional franchise agreements currently in development. All of Rita’s new locations offer convenient walk-in service, and all stores will be open year round.

A Philadelphia tradition, Rita’s Italian Ices are available in more than 40 sweet and refreshing flavors, all made fresh daily at each location. From classics like Cherry and Mango to favorites like Cotton Candy and Mint Chocolate Chip, there’s a tempting flavor for every taste bud. Cones, custard, and other sweet treats are also available at Rita’s, including Gelatis and the signature Misto®, Ritaccino™ and Blendiniä creations. Also new for 2009 is Rita’s “Light Line” of healthier treat options that include an expanded selection of sugar-free Italian Ice flavors as well as Rita’s signature Slenderitaä–a fat-free soft serve.