Rita’s Celebrates Major Milestone; Company Opens 500th Store

Rita’s Celebrates Major Milestone; Company Opens 500th Store

New Store Opening Marks Company’s Continued Strategic Expansion
Trevose, Pa. (November 5, 2007)– Rita’s, the nation’s largest Italian Ice concept, today announced the opening of its 500th store, located in Mooresville, North Carolina. The Mooresville store is the third Rita’s location to open in North Carolina in the past three months and marks the company’s continued strategic expansion. In 2007, Rita’s opened 86 stores with plans to open an additional 14 locations before the end of the year.

“The opening of our 500th location is not only a special day for Rita’s but a testament to our Guests’ loyalty and the hard work of our Franchise Partners and staff,” said Jim Rudolph, Rita’s chief executive officer and chairman of the board. “This is only the beginning of great things to come as we continue to expand and build the Rita’s brand by providing quality treats paired with superior service.”

The franchise organization has come a long way since its humble beginnings on the porch of a home in Philadelphia, Pa. in 1984. Since Rudolph took the company helm in 2005, Rita’s has seen unprecedented growth. The number of new store openings has dramatically increased: 33 stores in 2005; 68 in 2006; and 86 to date in 2007. In addition, in 2007 the company has added three new states to its growing footprint: North Carolina, Georgia and Massachusetts.

To honor the grand opening of the 500th location, Rita’s held a special event on November 2, 2007 which included a ribbon cutting, and check presentation to Mooresville’s Habitat for Humanity chapter, Our Towns Habitat For Humanity. Guests of the Mooresville location were treated to a free regular size Italian Ice from 11am-9pm and the first 500 people also received a plush replica of Ice Guy, Rita’s official mascot.

About Rita’s Franchise Company
Rita’s Water Ice Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 14 states with over 425 stores. Rita’s brand promise is Ice, Custard and Happiness™. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, and layered Gelati as well as its signature Misto™ and Blendini™ creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s Water Ice, please call 1-800-677-RITA or visit www.ritasice.com.