Rita’s Italian Ice Introduces Mocha Cream Ice

RITA’S ITALIAN ICE INTRODUCES MOCHA CREAM ICE 

Chocolate Lovers can Celebrate with Rita’s Trio of Treats: NEW Mocha Cream Ice, Chocolate Dreams Blendini®, Chocolate HEATH® Milkshake, and a “Chocolate Lover’s Sweepstakes” through February 23rd

TREVOSE, PA, February, 7, 2014:  Rita’s Italian Ice®, the world’s largest Italian Ice concept with over 600 stores, has introduced their newest creation, Mocha Cream Ice, which is now available at all participating Rita’s through February 23rd, 2014. Rita’s has also created a chocolate and coffee lover’s dream come true, the Chocolate Dreams Blendini®, made with new Mocha Cream Ice, Old-Fashioned Chocolate Frozen Custard, and HEATH® English Toffee Chunks. Also, beginning today, fans can enter Rita’s “Chocolate Lover’s Sweepstakes” for a chance to win SWEET prizes including a five pound Hershey’s® chocolate bar and Free Rita’s Ice for a year!

Coffee and chocolate are a match made in heaven.  Rita’s new Mocha Cream Ice is a rich, creamy blend of coffee and chocolate flavors, and is made fresh daily at each Rita’s location.  Guests can have the new Mocha Cream Ice served in any of Rita’s signature combination treats such as a Gelati layered with Old-Fashioned Frozen Custard, or in the new signature Chocolate Dreams Blendini®!

“February is the time for chocolate, and our new Mocha Cream Ice is sure to be a chocolate and coffee lover’s dream come true,” said Laura Lazar, Rita’s Senior Vice President of Marketing. “We invite Guests to try the amazing new Mocha Cream Ice and enjoy it in any of our delicious signature combination treats, including Gelati, Misto® or the new Chocolate Dreams Blendini®.

Fans can enter Rita’s “Chocolate Lover’s Sweepstakes” online, via Rita’s Facebook or Twitter, for a chance to win COOL prizes beginning today through February 23rd, 2014!  One (1) winner will be chosen on February 24th to receive FREE Rita’s Ice for a Year and a five pound Hershey’s® bar!   Plus ten (10) random winners will be selected throughout the contest to receive Rita’s and Hershey’s® prize packs filled with lots of fun treats!

Rita’s Milkshake of the Month is aimed at Chocolate Lovers too!  Rita’s new Chocolate HEATH® Milkshake is made with Old-Fashioned Chocolate Frozen Custard and HEATH® English Toffee Chunks.   Rita’s trio of Chocolate Lover’s Cool Treats are available now through February 23rd at all open Rita’s locations.  Please visit:  www.ritasice.com

With its motto, “Ice, Custard, Happiness”, Rita’s has been dedicated to serving up a big dose of happiness with their smooth and delicious frozen treats, made fresh daily, just like all Rita’s 65+ Italian Ice flavors, since 1984.  That’s thirty years of Rita’s happiness!  Get Rita’s. Get Happy!

 

About Rita’s Franchise Company

Rita’s Franchise Company, whose business is treats and mission is happiness, was founded 30 years ago, and is headquartered in Trevose, PA.  Rita’s is the largest Italian Ice concept in the world, with over 600 stores and its first international stores now open in China, and opening soon in Canada.  The thirty-year old brand is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of “Cool Treats” including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, including Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations.  Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.  Get Rita’s. Get Happy!

Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and named Top 100 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” in 2012.  For more information about Rita’s please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com

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