Rita’s Italian Ice Introduces New Flavor

Peanut Butter and Jelly Ice Debuts along with Misto Happy Hour!

TREVOSE, PA, May 4, 2012, Rita’s Italian Ice, the nation’s largest Italian Ice concept with over 550 stores in 18 states, announced today a new Ice flavor, Peanut Butter & Jelly Ice made with real strawberries, will debut in stores Friday, May 4, 2012.  Guests are encouraged to ask for a free sample!  This new Peanut Butter and Jelly Ice has all the flavor of a real PB & J sandwich and is a limited time offering. Additionally, Rita’s Italian Ice will feature a “Misto® Happy Hour” which offers Guests 50% off all Misto®Shakes from 5:00 p.m. -7:00 p.m. beginning Wednesday, May 9th and continues through Sunday, May 27th.

Rita’s new Peanut Butter & Jelly Ice flavor will be available at all Rita’s Ice locations beginning Friday, May 4th – Sunday, May 27th, 2012. For a list of store locations please visit us on the web at www.ritasice.com.

“Our new Peanut Butter & Jelly Ice tastes exactly like mom used to make,” said Jonathan Fornaci, chief executive officer, Rita’s. “You won’t believe your taste buds!”

With its motto, “Ice, Custard, Happiness”, Rita’s is dedicated to serving up a big dose of happiness with their freshly made, delicious custom treats.

About Rita’s Franchise Company

Rita’s Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 18 states with over 550 stores. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard and layered Gelati as well as its signature Misto®and Blendini® creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ Rita’s is continuing to grow through franchise opportunities. For more information about Rita’s please call 1-800-677-RITA or visit www.ritasice.com