RITA’S ITALIAN ICE INTRODUCES NEW STARBURST® STRAWBERRY ICE FLAVOR
TREVOSE, PA, May 1, 2013: Rita’s Italian Ice, the nation’s largest Italian Ice concept with over 625 outlets in 20 states, announced they’ve partnered with STARBURST® on Rita’s newest Ice flavor. STARBURST® Strawberry Ice will be available for a limited time at all open Rita’s Ice outlets Wednesday, May 1st – Tuesday, May 21st, 2013. Rita’s also announced its STARBURST® Strawberry Ice Sweepstakes, giving Rita’s Facebook fans the chance to win FREE Ice for a Year and other cool prizes. The sweepstakes begins May 1st on Rita’s Facebook page at: facebook.com/ritasitalianicecompany. Guests are encouraged to enter the sweepstakes on Facebook and ask for a free sample of the new, juicy flavor at any Rita’s! For a complete list of Rita’s outlets, please visit www.ritasice.com.
Strawberry is one of the original STARBURST® flavors introduced in 1960. Now the same great taste of the popular candy is available in Rita’s famous Italian Ice. “Our new STARBURST® Strawberry Ice tastes just like the celebrated Strawberry STARBURST® flavor,” said Jonathan Fornaci, chief executive officer, Rita’s.
In honor of its newest Ice flavor, Rita’s is hosting a STARBURST® Strawberry Ice Sweepstakes. Beginning May 1st, Fans who “like” Rita’s Facebook page at: facebook.com/ritasitalianicecompany can enter to win great prizes! One entrant every day will win Free Rita’s Ice for a Year, and for every 1,000 new “likes” on Rita’s Facebook page, they will award a random entrant a $25 Rita’s or iTunes gift card. After the sweepstakes ends, May 21st, one lucky entrant will be randomly selected to win the grand prize: a Rita’s prize pack containing fun merchandise and an Apple iPad®!
Rita’s signature Italian Ice is a smooth and delicious frozen treat, made fresh daily available in over 65 flavors, including their newest flavor, STARBURST® Strawberry Ice. With its motto, “Ice, Custard, Happiness”, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious “Cool Treats” since 1984.
About Rita’s Franchise Company
Rita’s Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 20 states with over 625 outlets. Rita’s presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.
The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and almost thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.
Rita’s topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and named Top 100 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” in 2012. For more information about Rita’s please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com