Rita’s Italian Ice Introduces Red Velvet Cake Cream Ice

Rita’s Italian Ice Introduces Red Velvet Cake Cream Ice

The Popular Cake Flavor is a First-time Rita’s Icebeginning April 6, 2012

TREVOSE, PA, April 6, 2012, Rita’s Italian Ice, the nation’s largest Italian Ice concept with over 550 stores in 18 states, announced today their newest flavor, Red Velvet Cake Cream Ice, will debut in stores Friday, April 6, 2012. Guests are encouraged to ask for a free sample! This new rich and creamy Ice has all the flavor of red velvet cake and is a limited time offering. Additionally in April, Rita’s Italian Ice will feature “The Great Blendini® Event,” which offers Guests 50% OFF Blendini®s from 5:00 p.m. -7:00 p.m. beginning Wednesday, April 11 and continues through Sunday, April 29. Guests are encouraged to choose their favorite Ice, Custard and a delicious Mix-ins for a personalized and perfectly blended treat, 50% off!

Rita’s new Red Velvet Cake Cream Ice will be available at all Rita’s Ice locations beginning April 6 – 29, 2012. In addition, all Blendini®s will be offered at 50% off the original price at all locations from 5:00 p.m. -7:00 p.m. on April 11 – 29, 2012. For a list of store locations please visit us on the web at www.ritasice.com.

“Our new Red Velvet Cake Cream Ice tastes exactly like a delicious piece of cake,” said Jonathan Fornaci, chief executive officer, Rita’s. “It’s a rich, decadent flavor sure to delight cake lovers everywhere!”

With its motto, “Ice, Custard, Happiness”, Rita’s is dedicated to serving up a big dose of happiness with their freshly made, delicious custom treats.

About Rita’s Franchise Company
Rita’s Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 18 states with over 550 stores. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard and layered Gelati as well as its signature Misto® and Blendini® creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ Rita’s is continuing to grow through franchise opportunities. For more information about Rita’s please call 1-800-677-RITA or visit www.ritasice.com.