Rita’s Italian Ice Introduces Sugar-Free Dragonfruit Ice


Award-Winning Light Vanilla Frozen Custard and New Sugar-Free Dragonfruit Ice Give Guests Better-For-You Treats to Keep New Year’s Resolutions

 TREVOSE, PA, January 7, 2014:  Rita’s Italian Ice, the world’s largest Italian Ice concept with over 600 outlets, announced the debut of its newest Italian Ice flavor, Sugar-Free Dragonfruit Ice, which is now available for a limited time at all participating Rita’s outlets.  Rita’s new Sugar-Free Dragonfruit Ice is mildly sweet and low in calories like the exotic cactus fruit it comes from, and joins Rita’s award-winning Light Vanilla Frozen Custard as a skinny and delicious, Better-For-You option, now available at participating Rita’s through January 22nd, 2014.

“January is a great time to introduce Better-For-You Treats, like our new Sugar-Free Dragonfruit Ice, to help our guests keep their New Year’s resolutions,” said Jeff Moody, Rita’s Chief Executive Officer. “If you take our award-winning Light Vanilla Frozen Custard and layer it with our new Sugar-Free Dragon fruit Ice, it makes our new Skinny Gelati, a one of a kind treat with 30% less calories than a regular Gelati.”

Rita’s new Sugar-Free Dragonfruit Ice contains 50% less calories than Rita’s regular Italian Ice, which is a smooth and delicious frozen treat, made fresh daily and available in over 65 flavors. New Sugar-Free Dragonfruit Ice is available now at participating locations through January 22nd, 2014.  For a list of Rita’s locations please visit: www.ritasice.com

With its motto, “Ice, Custard, Happiness”, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious “Cool Treats” since 1984.  That’s thirty years of Rita’s happiness!


About Rita’s Franchise Company

Rita’s Franchise Company, founded 30 years ago, and headquartered in Trevose, PA, is the largest Italian Ice concept in the world, with over 600 outlets.  Rita’s presently has its first international outlet open in China, with outlets coming soon in Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and named Top 100 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” in 2012.  For more information about Rita’s please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com