Rita’s Italian Ice Named One of Top 50 Franchises for Minorities

Rita’s Italian Ice Named One of Top 50 Franchises for Minorities

Nation’s Largest Italian Ice Chain Recognized by the National Minority Franchising Initiative

Trevose, PA (October 31, 2008) – Rita’s Italian Ice, the nation’s largest Italian Ice chain with more than 500 stores in 17 states, has been designated one of the top 50 franchises for minorities by the National Minority Franchising Initiative (NMFI). Established in 2000, the NMFI is committed to increasing minority representation in the franchising industry. As one of the selected franchises, Rita’s will be recognized in The 50 Top Franchises for Minorities report listed in USA Today by NMFI.

Rita’s was recognized among 300 companies for its commitment to the recruitment and advancement of minority franchise owners. Selection for the NFMI’s top 50 minority franchises is based on a variety of measurements and criteria, including historical performance, brand identification, market dynamics, franchisee satisfaction, the level of initial training and ongoing support and financial stability. NMFI also reviews a comprehensive questionnaire completed by the franchisor that reports the number of minority-owned franchises in the system, as well as the number of minorities in senior management positions throughout the system.

“We are honored that the National Minority Franchising Initiative has recognized our commitment to recruiting and maintaining minority franchise owners,” said Jim Rudolph, Chairman of the Board and Chief Executive Officer, Rita’s Italian  Ice. “At Rita’s, we believe our franchise partners should reflect the diverse population of guests that we serve every single day – and therefore, we work tirelessly to ensure that minorities are informed about opportunities within our Rita’s family.”

About Rita’s Franchise Company
Rita’s, headquartered in Trevose, Pa., is the largest Italian Ice concept in the nation, currently operating in 17 states with more than 500 stores. Rita’s brand promise is Ice, Custard and Happinessä. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, and layered Gelati, as well as its signature Mistoä and Blendiniä creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s, please call 1-800-677-RITA or visit www.ritasice.com.