Rita’s Italian Ice Serves Up New Sundaes with Unlimited Toppings and Cookie Dough Cream Ice

Rita’s Old-Fashioned Frozen Custard now with Unlimited Toppings Cookie Dough Cream Ice available April 3rd for a limited time

TREVOSE, PA, April 3, 2013, Rita’s Italian Ice, the nation’s largest Italian Ice concept with over 625 outlets in 20 states, announced their newest Cool Treat, Sundaes with Unlimited Toppings, as the latest edition to the popular brand’s menu. Also making its debut on April 3rd, Cookie Dough Cream Ice, a sensational flavor with real chocolate chips and cookie dough pieces. Cookie Dough Cream Ice is available for a limited time only.

“Our new Cookie Dough Cream Ice is a spoonful of deliciousness,” said Jonathan Fornaci, Chief Executive Officer, Rita’s Franchise Company. “Our Sundaes with Unlimited Toppings are truly over the top. It’s just like when you were a kid, our creamy Old-Fashioned Frozen Custard loaded with all the toppings you can fit!”

Guests can create their own Sundae starting with Rita’s Old-Fashioned Frozen Custard, added to a waffle bowl or cup, and can choose from a selection of 20 toppings. Toppings include Snickers®, OREO®, Reese’s® Peanut Butter Cups®, Reese’s® Mini Pieces®, Fruity PebblesTM Cereal, M&M’s® Minis®, Wonka Nerds®, Gummy Bears, Nilla® Wafers, Heath®, Sprinkles, Hot Caramel, Peanut Butter, Wet Walnuts, Chocolate Chips, Hot Fudge, Strawberry Toppping, Chopped Peanuts, Whipped Cream and Whole Cherries.

In addition to Sundaes with Unlimited Toppings, Rita’s recently added three Frozen Custard Cakes to its take home treat selections, a Signature Gelati Frozen Custard Cake, a Cookies n’ Cream made with OREO® Frozen Custard Cake, and a Chocolate Fudge Brownie Frozen Custard Cake. Other recent additions include Rita’s amazing Custard Cookie Sandwiches made with OREO® and Light Custard is now available.

With its motto, “Ice, Custard, Happiness,” Rita’s is dedicated to serving up a big dose of happiness with their freshly made, delicious custom treats. Rita’s the same great combination of fresh made Ice in a clean, fun atmosphere that patrons have loved since the first outlet opened, almost thirty years ago in Pennsylvania.

About Rita’s Franchise Company

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and almost thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita’s topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and named Top 100 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” in 2012.  For more information about Rita’s please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com