RITA’S ITALIAN ICE SIGNS AREA FRANCHISE DEVELOPMENTS IN CALIFORNIA & ABC ISLANDS
New Franchise Momentum Means Growth and New Senior Vice President of Franchise Sales Scott Schubiger Joins 550 Unit Rita’s to Continue Expansion
TREVOSE, PA- April 10, 2012-Rita’s Italian Ice®, the nation’s largest Italian Ice concept with over 550 stores in 18 states, has signed a new area franchise development agreement for part of Los Angeles County, California, and an area franchisee development agreement for Aruba, Bonaire and Curaçao also known as the ABC Islands. The company also announced Scott Schubiger has joined the company as Senior Vice President of Franchise Sales. Schubiger, a 20 plus year sales veteran, will manage worldwide franchise development for the popular growing chain.
“With a renewed focus on growing the Rita’s brand, we are proud to welcome our California and ABC Islands area franchisees,” said Jonathan Fornaci, chief executive officer of Rita’s. “Another new addition, and member of the senior leadership team, Scott Schubiger will enable us to expand Rita’s brand to many more fans within the United States and abroad.”
Stuart and Cynthia Glist are the new area developers for Rita’s Italian Ice in Los Angeles County. Their territory includes San Fernando Valley, Santa Clarita Valley, and Antelope Valley. They plan to grow the popular brand by offering franchises in their territory to have twenty five locations open over the next five years. Their first Rita’s store in Burbank is planned for this fall. “We were actually in negotiations with Rita’s before we had even tasted the products,” said Stuart Glist. “During our due diligence process it became evident that Rita’s was perfect for California. The differentiated product, no direct competition, and a long history and track record of success, were just a few of the many things that appealed to us. We can’t wait to share our love of Rita’s with our fellow Californian’s!”
“The ABC’s, the sunny Caribbean islands with an average temperature year-round in the mid-80s Fahrenheit, is the perfect place to open Rita’s,” says Joe DeAngelis area developer, along with his wife, Irene, of Rita’s ABC Islands. “We are very proud to be the first to bring Rita’s to the Caribbean.” They plan to franchise and open four Rita’s stores within three years with the first targeted to open in Aruba this October.
Rita’s growth strategy is to add significant scale around the world. From inquiry to opening, Rita’s seasoned executives provide an unparalleled level of support. Qualified franchisees benefit from a twenty-eight year old brand which is a predictable, measurable and sustainable investment opportunity.
The company is actively seeking area development agreements and multiple-unit operators throughout California, Arizona, Nevada, Texas, Florida, the Carolina’s, and the Northeast, and single unit franchisees in the mid-Atlantic region. Rita’s is also actively pursuing major international markets across several continents.
Candidates interested in opening a Rita’s Italian Ice should possess a passion for the brand and serving guests and families in a fast-paced environment. It is strongly desired that Area Developer candidates have past franchise operation or area development experience. For more information on franchising, visit www.ritasice.com.
About Rita’s Franchise Company
Rita’s Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 18 states with over 550 stores. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard and layered Gelati as well as its signature Misto® and Blendini® creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s, please call 1-800-677-RITA or visit www.ritasice.com.