Rita’s Italian Ice to Celebrate 2nd Annual First Day of Summer Event


 All Rita’s Outlets will offer Regular Sized Italian Ice for $2 and Regular Sized Gelati for $3.  Guests are encouraged to join Rita’s Summer of Fun Photo Contest June 21st – July 8th.

 TREVOSE, PA, June 20, 2013:  Rita’s Italian Ice, the nation’s largest Italian Ice concept with over 625 outlets in 20 states, announced they will kick off summer for the second year in a row with cool prices on two of their most popular treats!  On Friday, June 21, 2013, the First Day of Summer, Rita’s will be scooping regular sizes of their famous Italian Ice for only $2, or guests can enjoy a regular size signature Gelati, a layering of Italian Ice and Frozen Custard, for only $3.  Guests are encouraged to capture their summer adventures at Rita’s and enter Rita’s Summer of Fun Photo Contest for cool prizes beginning Friday, June 21st and continuing until July 8th, 2013.  Photos can be submitted on Instagram using the hashtag #RitasSummerofFun, for a chance to win and be featured on Rita’s social media channels.

 “Summer time is Rita’s time and what better way to kick off the summer than with Rita’s,” said Laura Lazar, Senior Vice President of Marketing, Rita’s.  “Rita’s is perfect for hot summer days while people are on-the-go and need a delicious and thirst-quenching treat.”

Rita’s Summer of Fun Photo Contest is a great way for guests to share their summer adventures at Rita’s!  Guests are encouraged to share photos of their Rita’s treats and fun, summer-time activities, and share them on Instagram using the contest hashtag: #RitasSummerofFun.  Winners of the photo contest will be chosen on creativity and originality and will be notified following the contest.  The grand prize winner will receive Free Rita’s Ice for a Year, with 5 runners up receiving a $25 voucher for Printstagr.am.

Need some Rita’s photo inspiration?  Be the hit of the party with Rita’s Cool Catering at your summer beach party, meeting or an outdoor picnic and take photos!  Bring some happiness to your happening, and offer your Guests Rita’s signature Italian Ice, our smooth and delicious frozen treat, made fresh daily and available in over 65 flavors.  New Frozen Custard Cakes and Custard Cookie Sandwiches are also a big hit for summer time birthdays and events!  Visit your participating local Rita’s for details.  For a list of Rita’s locations please visit: www.ritasice.com

With its motto, “Ice, Custard, Happiness”, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious “Cool Treats” since 1984.  That’s almost thirty years of Rita’s summer time happiness!


About Rita’s Franchise Company

Rita’s Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 20 states with over 625 outlets. Rita’s presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and almost thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita’s topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and named Top 100 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” in 2012.  For more information about Rita’s please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com

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