Rita’s “Lightens Up” for 2009

Rita’s “Lightens Up” for 2009

The nation’s largest Italian Ice chain launches new “Light Line” in response to Guest feedback

Trevose, PA (January 21, 2009) – Rita’s, the nation’s largest Italian Ice concept with more than 550 stores, today announced the debut of its new “Light Line” menu, a comprehensive offering of healthier frozen treat options. Rita’s “Light Line” menu items include Sugar-Free Italian Ice and Slenderita, a creamy and delicious fat-free soft serve.

Rita’s has introduced the following three Sugar-Free Italian Ice flavors this year: Mango Peach, Chocolate and Pineapple. These flavors will join Rita’s existing Sugar-Free lineup of Tangerine, Cherry, Pink Lemonade and Root Beer, for a total of 7 Sugar-Free Italian Ice flavor offerings. Rita’s Slenderita is available in Vanilla at participating locations.

To ensure that more Guests are able to enjoy Rita’s delicious treats, the company has launched the new line to offer healthy treat options for those with dietary restrictions or watching their waistline. Rita’s believes that the current offerings, coupled with the new healthier treats, will bring Guests coming back for more while attracting new Guests who are looking for healthier treat alternatives.

“The feedback we get from our valued Guests is highly instrumental in our menu construction,” said Jim Rudolph, Chairman of the Board and Chief Executive Officer, Rita’s Franchise Company. “Many Guests have special dietary needs and concerns, and our new ‘Light Line’ allows them the opportunity to enjoy our legendary frozen treats. We will continue to innovate and develop products for our Light Line throughout 2009 and beyond.”

Rita’s “Light Line” selections are currently available at Rita’s locations. For more information on Rita’s “Light Line,” and for nutritional information on all Rita’s products, please visit www.ritasice.com.

A Philadelphia tradition, Rita’s Italian Ices are made fresh daily and are available in more than 40 different flavors. Rita’s Old-Fashioned Frozen Custard is a soft serve dessert that is available in chocolate, vanilla, strawberry and coffee flavors and can be served in a cup or a cone. Rita’s Gelati is a delightful frozen treat that provides the best of both worlds — frozen custard mixed with layers of Italian Ice. Similar to the Gelati, Rita’s Misto Shake is also a blend of Italian Ice and frozen custard and is a convenient treat for those on the go. Rita’s Blendini is a blend of Rita’s frozen custard, fresh Italian Ice and crushed OreoÒ cookie pieces or NillaÒ wafer pieces. Rita’s SlenderitaTM is a creamy and delicious Fat-Free soft serve that is available in vanilla and can be served in a cup or a cone, in Gelati, or blended into a BlendiniTM. Rita’s first-ever coffee drink, The RitaccinoTM, is a frosty treat with a rich coffee taste, topped with Rita’s famous vanilla custard. Rita’s also offers Sugar-Free Italian Ice in Cherry, Pink Lemonade, Root Beer and Tangerine, Mango Peach, Chocolate and Pineapple.

About Rita’s Franchise Company
Rita’s Franchise Company, headquartered in Trevose, Pa., is the largest Italian Ice concept in the nation, currently operating in 17 states with more than 550 stores. Rita’s brand promise is Ice, Custard and Happinessä. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, and layered Gelati, as well as its signature Mistoä and Blendiniä creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s, please call 1-800-677-RITA or visit www.ritasice.com.