Rita’s Names Leonard Valentino, Jr. President

Rita’s Names Leonard Valentino, Jr. President

Trevose, Pa. (February 15, 2008) — Rita’s Franchise Company, the nation’s largest Italian ice chain, today announced that Leonard (Lenny) Valentino, Jr. has been promoted to President, effective immediately. Valentino previously served as Chief Operating Officer of the organization.

“Lenny’s commitment to the success of the Rita’s brand has made him an invaluable member of our team and a critical driver of our growth,” said Jim Rudolph, Chairman of the Board and Chief Executive Officer, Rita’s Water Ice Franchise Company, LLC. “The possibilities for the Rita’s brand and the Rita’s franchise system are limitless when combined with Lenny’s leadership and talent.”

Valentino joined Rita’s in 2005 as Vice President of Business Development, and was appointed Chief Operating Officer in 2007. According to Rudolph, Valentino has played an integral role in doubling the number of open Rita’s franchise locations, as well as contributing to the company’s 40% sales growth since 2005.

“I am honored to be appointed as Rita’s president and I look forward to continuing to work with Jim to take this concept to the next level,” said Lenny Valentino. Valentino will lead a team of 100 employees focused on driving sales growth, increasing brand awareness and achieving the company’s aggressive 2010 goal to reach 1,000 active franchise units from the 500+ units operating in the system today. Valentino lives with his wife, son and newborn daughter in Jackson, N.J. He is a graduate of Monmouth University, where he earned his bachelor’s and master’s degrees.

About Rita’s Franchise Company
Rita’s Water Ice Franchise Company, headquartered in Trevose, Pa., is the largest Italian Ice concept in the nation, currently operating in 17 states with over 500 stores. Rita’s brand promise is Ice, Custard and Happiness™. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, and layered Gelati as well as its signature Misto™ and Blendini™ creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s Water Ice, please call 1-800-677-RITA or visit www.ritasice.com.