Rita’s Opens in Lone Star State

Rita’s Opens in Lone Star State

Trevose, PA (May 19, 2009) – Rita’s, the nation’s largest Italian Ice concept with more than 550 stores, announced today that the company has opened its very first store in Texas. The Bedford, Texas location is the first of two Rita’s to open this year in the northern suburbs of Dallas-Fort Worth, with one other location set to open in Flower Mound, Texas. Texas becomes the 18th state to join the Rita’s franchise family.

The opening of the first store location in Texas illustrates Rita’s aggressive expansion plan, set forth by Jim Rudolph, Chairman of the Board and Chief Executive Officer of Rita’s. “As the Rita’s brand continues to grow, it’s always a momentous occasion when the first store opens in a new state,” said Rudolph. “We are honored to serve Texans beginning this spring and we look forward to expanding our footprint in the state with more stores in the years to come.”

John Jakszta and his business partner are operators of the new Bedford location. Jakszta grew up in New Jersey, where the Rita’s concept was a tradition throughout the state. “Upon relocating my family to Texas a few years ago, I realized a huge opportunity to bring some East Coast charm to the Lone Star state in the form of Rita’s legendary promise of Ice, Custard and Happiness,” said Jakszta. “The response since we opened has been phenomenal – from East Coast transplants happy to see Rita’s in Texas, to the new customers that immediately fall in love with our product and experience.”

Rita’s of Bedford is open Sunday through Thursday from 12:00 p.m. to 9:00 p.m. and on Fridays and Saturdays from 12:00 p.m. to 10:00 p.m.  After Memorial Day, the location will be open from 12:00 p.m. to 10:00 p.m. every night.  The store features walk-in service and seating.

A Philadelphia tradition, Rita’s Italian Ices are available in more than 40 sweet and refreshing flavors, all made fresh daily at each location. From classics like Cherry and Mango to favorites like Twisted Melon and Mint Chocolate Chip, there’s a tempting flavor for every taste bud. Cones, custard, and other sweet treats are also available at Rita’s, including Gelatis and the signature Misto®, Ritaccino® and Blendiniä creations. Also new for 2009 is Rita’s “Light Line” of healthier treats options that include an expanded selection of sugar-free Italian Ice flavors as well as Rita’s signature Slenderitaä–a fat-free soft serve.