Rita’s President Honored with Philadelphia Business Journal’s “40 Under 40” Award

Rita’s President Honored with Philadelphia Business Journal’s “40 Under 40” Award

Trevose, Pa. (May 27, 2008) — Rita’s, the largest Italian Ice concept in the nation, today announced that the Philadelphia Business Journal has selected Leonard Valentino, Jr., President of Rita’s Water Ice, as the recipient of its prestigious “40 Under 40” business leadership award.

The annual award program, which attracts more than 350 applicants each year, recognizes Philadelphia’s most promising young leaders. Recipients are selected based on their professional achievements and commitment to their local communities.

Valentino, 39, joined Rita’s Water Ice in 2005 as the Vice President of Business Development and quickly rose to Chief Operations Officer in 2007. After continuing to prove his passionate commitment to the growth of the Rita’s brand, Valentino earned the role of President of Rita’s Water Ice Franchise Company in February 2008. In this role, Valentino manages a team of 100 employees focused on driving sales growth, increasing brand awareness, inspiring guest service excellence and fostering relationships with current and future Rita’s franchise partners.

“This is an amazing honor and a professional highlight,” said Valentino. “I am proud to accept this award on behalf of the Rita’s Water Ice family. I look forward to continuing to grow the Rita’s brand, to support our current and future franchise partners and to positively influence the communities where Rita’s guests live and work.”

Valentino is a graduate of Monmouth University, where he earned a bachelor’s degree and master’s degree in business administration.

About Rita’s Franchise Company
Rita’s Water Ice Franchise Company, headquartered in Trevose, Pa., is the largest Italian Ice concept in the nation, currently operating in 17 states with more than 500 stores. Rita’s brand promise is Ice, Custard and Happinessä. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, and layered Gelati, as well as its signature Mistoä and Blendiniä creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s Water Ice, please call 1-800-677-RITA or visit www.ritasice.com.