Rita’s Promotes Brian Carlisle to Vice President

Rita’s Promotes Brian Carlisle to Vice President of Development

Trevose, PA (October 27, 2007) – Rita’s, the nation’s largest Italian Ice chain, announced today that Brian Carlisle has been promoted to Vice President of Development.

Carlisle began his career with Rita’s in 1998 as a Franchise Service Manager. In 2003, he was named Director of Franchise Services and in 2005, Carlisle was appointed Director of Construction.

Under Carlisle’s leadership, Rita’s has opened over 80 locations during 2007. Carlisle brings a wealth of knowledge to his new position that enables him to drive the real estate and construction process with incredible foresight.

“Brian has been a driving force in the growth of this organization and I am confident that he will take our development efforts to the next level,” said Jim Rudolph, Rita’s Water Ice’s Chairman of the Board and chief executive officer.

Carlisle will be charged with evaluating and improving upon current procedures and implementing policies to provide Rita’s Franchise Partners with a superior level of service as the company experiences continued growth.

“I am excited about the challenges and opportunities that this new position provides and am looking forward to expanding Rita’s development efforts in the coming years,” said Brian Carlisle.

About Rita’s Franchise Company
Rita’s Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 15 states with over 490 stores. Rita’s brand promise is Ice, Custard and Happiness™. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard and layered Gelati as well as its signature Misto™ and Blendini™ creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s Water Ice, please call 1-800-677-RITA or visit www.ritasice.com.