Rita’s Reaches The Big Apple

Rita’s Reaches The Big Apple

Trevose, PA (May 29, 2009) – Rita’s Italian Ice, the nation’s largest Italian Ice concept with more than 550 stores in 18 states, today announced that the company has signed its first development agreement in New York City. The three-store agreement will result in new stores in the Upper West Side, Upper East Side, and Murray Hill neighborhoods of the city.

The opening of three store locations in Manhattan serves as an illustration of Rita’s aggressive expansion plan, set forth by Jim Rudolph, Chairman and Chief Executive Officer of Rita’s. “Our New York City agreement is a significant and exciting milestone for the Rita’s brand,” said Rudolph. “We are honored to bring our Italian Ice concept to the Big Apple and can’t wait to make a permanent footprint in a new market that is ripe with potential for further expansion.”

Brothers Joshua and Noah Teitelbaum secured the opportunity to open Rita’s first Manhattan locations. Having both attended the University of Pennsylvania in Philadelphia, where Rita’s was born in 1984, the brothers were very familiar with Rita’s signature product offerings. Yearning to start a business, the Teitelbaums immediately pursued bringing the beloved brand they knew so well to New Yorkers.

“New Yorkers only think they know what Italian Ice is,” said Josh Teitelbaum. “The Rita’s experience is about to redefine and take the concept of Italian Ice to a whole new level for Manhattan residents and we can’t wait to introduce the Big Apple to Rita’s great-tasting cool treats.”

A Philadelphia tradition, Rita’s Italian Ices are available in more than 40 sweet and refreshing flavors, all made fresh daily at each location. From classics like Cherry and Mango to favorites like Twisted Melon and Mint Chocolate Chip, there’s a tempting flavor for every taste bud. Cones, custard, and other sweet treats are also available at Rita’s, including Gelatis and the signature Misto®, Ritaccino® and Blendiniä creations. Also new for 2009 is Rita’s “Light Line” of healthier treats options that include an expanded selection of sugar-free Italian Ice flavors as well as Rita’s signature Slenderitaä–a fat-free soft serve.

About Rita’s Franchise Company
Rita’s Franchise Company, headquartered in Trevose, Pa., is the largest Italian Ice concept in the nation, currently operating in 18 states with more than 550 stores. Rita’s brand promise is Ice, Custard and Happinessä. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, and layered Gelati, as well as its signature Mistoä and Blendiniä creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s, please call 1-800-677-RITA or visit www.ritasice.com.