Rita’s Water Ice Crushes Childhood Cancer One Lemon at a Time

Rita’s Water Ice Crushes Childhood Cancer One Lemon at a Time

Partner of Alex’s Lemonade Stand Foundation Set To Raise $750,000 in July
Trevose, PA (June 25, 2007) – Rita’s Water Ice, the nation’s largest Italian Ice chain, is giving childhood cancer the squeeze through a partnership with the Alex’s Lemonade Stand Foundation (ALSF).

From June 30 through July 31, each of Rita’s 440-plus locations will sell $1 paper lemons for the charity, which raises money for childhood cancer research. The company’s goal is to raise $750,000 through the sale of the lemons, which can be personalized by the purchaser and then posted on a “Wall of Hope” at their local Rita’s. All of the proceeds will be donated to ALSF, a unique foundation that evolved from a young cancer patient’s front yard lemonade stand to a nationwide fundraising movement to find a cure for childhood cancer.

“Last year, our goal was to raise $100,000 for Alex’s Lemonade Stand Foundation. We were so proud when we surpassed it by more than 5 times, and actually raised $510,000,” said Jim Rudolph, Chairman of the Board and CEO of Rita’s Water Ice. “Our guests feel committed to this cause and it shows through their support.”

In addition, in honor of the late Alex Scott last year Rita’s Water Ice officially renamed its lemon ice flavor, “Alex’s Lemonade.” Today, Lemon–one of Rita’s two original flavors when it opened in 1984–is one of the company’s five most popular flavors.

“We are truly grateful for the efforts made by Rita’s Water Ice,” said Jay Scott, Alex’s father and executive director of Alex’s Lemonade Stand Foundation. “Their support to honor the dream of our daughter is helping us to achieve our vision to find a cure for all children with cancer.”

About Rita’s Water Ice
Rita’s Water Ice Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 14 states with over 440 stores. Rita’s brand promise is Ice, Custard and Happiness™. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, and layered Gelati as well as its signature Misto™ and Blendini™ creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s Water Ice, please call 1-800-677-RITA or visit www.ritasice.com.

About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand was founded by a young cancer patient, Alexandra “Alex” Scott. For four years, despite her deteriorating health, Alex held an annual lemonade stand to raise money for childhood cancer research. Following her inspirational example, thousands of lemonade stands have been held across the country by children, schools, businesses and organizations, all to benefit Alex’s Lemonade Stand Foundation. As of today, her national campaign has raised over $11 million for pediatric cancer research. Alex died peacefully in August, 2004. Her family is committed to continuing with her legacy through her foundation, Alex’s Lemonade Stand Foundation until a cure for all childhood cancers is found. For more information, please visit www.alexslemonade.org.