Rita’s Water Ice Executive to Join Ranks of Certified Franchise Professionals

Rita’s Water Ice Executive to Join Ranks of Certified Franchise Professionals

LAS VEGAS (February 27, 2007) – Leonard (Lenny) Valentino, Jr., MBA, Chief Operations Officer of Rita’s Water Ice, was recognized as a Certified Franchise Executive (CFE) by the Institute of Certified Franchise Executives after completing a comprehensive course of study in franchise management. The institute is the academic branch of the International Franchise Association’s Educational Foundation. IFA, the world’s largest and oldest trade organization representing the franchising sector, counts among its members more than 1,100 franchise systems, 8,000 franchisees and 400 suppliers.

Valentino joined Rita’s Water Ice in 2005 as Vice President of Business Development and was promoted to Chief Operating Officer in 2006. Prior to his joining Rita’s, Valentino was the Vice President and General Manager of Sales, Operations and Marketing at Millbrook Distribution. He is a graduate of Monmouth University where he received his Masters and Bachelor of Science in Business Administration.

More than 500 candidates are currently enrolled in the CFE program. Certified Franchise Executives benefit from acquiring specialized knowledge, sector recognition, peer-level networking and professional standing.

Candidates must complete a rigorous course of study to earn the CFE designation, which includes attending institute-sponsored educational seminars and workshops. The program is designed to enhance franchising professionals’ understanding of both the sector’s fundamental and complex aspects.

About Rita’s Water Ice
Rita’s Water Ice Franchise Company, headquartered in Bensalem, PA, is the largest Italian Ice concept in the nation, currently operating in 14 states with over 400 stores. Rita’s brand promise is Ice, Custard and Happiness™. The chain offers a variety of frozen treats including its famous Italian Ice and Old Fashioned Custard as well as its signature Misto™ and Blendini™ creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s Water Ice, please call 1-800-677-RITA or visit www.ritasice.com.