Rita’s Water Ice Introduces Its Newest Frozen Creation: Blendini™

Rita’s Water Ice Introduces Its Newest Frozen Creation: Blendini™

Company launches signature blended treat
Trevose, PA (May 1, 2007) – All hail the great Blendini™, the newest addition to the Rita’s Water Ice menu of tasty frozen treats. The custom-blended concoction is available now at Rita’s Water Ice’s more than 400 locations.

Debuting in 25 flavors, including “Cookie Jar Explosion,” “Coconut Cream Pie,” “Chunky Chocolate Brownie,” and “Cherry Pie a la Mode,” Blendini is a delicious combination of Rita’s famous Italian Ice, creamy Old Fashioned Frozen Custard, and either crushed Oreo® Cookie pieces or Nilla® Wafer pieces.

“Rita’s guests will be delighted with the newest addition to our treat menu,” said Jim Rudolph, Chief Executive Officer of Rita’s Water Ice. “We listened to what they wanted and spent a considerable amount of time perfecting the flavors that would most satisfy our guests’ discriminating taste buds. The result is this delicious confection that also provides the variety and quality that our guests expect from Rita’s.”

About Rita’s Water Ice
Rita’s Water Ice Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 14 states with over 425 stores. Rita’s brand promise is Ice, Custard and Happiness™. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard and layered Gelati as well as its signature Misto™ and Blendini™ creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s Water Ice, please call 1-800-677-RITA or visit www.ritasice.com.