Rita’s Water Ice Promotes Leonard Valentino, Jr. to Chief Operating Officer

Rita’s Water Ice Promotes Leonard Valentino, Jr. to Chief Operating Officer

Bensalem, PA (February 7, 2007) – Bensalem, PA headquartered Rita’s Water Ice Franchise Company, the nation’s largest Italian Ice chain, announced that Leonard (Lenny) Valentino, Jr. has been promoted to Chief Operating Officer effective immediately.

Valentino joined Rita’s in 2005 as the company’s Vice President of Business Development and has been a driving force in the growth of the organization and franchise sales efforts.

“Since joining the Rita’s team, Lenny has been a cornerstone of our success. We are so fortunate to have Lenny step up and take on the critical role of Chief Operating Officer,” said Jim Rudolph, Rita’s Chief Executive Officer.

Valentino will be responsible for helping the company achieve its goal of awarding and opening 1,500 stores by 2010 and driving an increase in sales per store.

“I am very excited about assuming this new role and look forward to helping Jim and the Rita’s team achieve its vision,” said Lenny Valentino.

Valentino lives with his wife and son in Jackson, NJ. He is a graduate of Monmouth University where he earned his Bachelor’s of Science and a Masters in Business Administration.

About Rita’s Water Ice
Rita’s Water Ice Franchise Company, headquartered in Bensalem, PA, is the largest Italian Ice concept in the nation, currently operating in 14 states with over 400 stores. Rita’s brand promise is Ice, Custard and Happiness™. The chain offers a variety of frozen treats including its famous Italian Ice and Old Fashioned Custard as well as its signature Misto™ and Blendini™ creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal’. For more information about Rita’s Water Ice, please call 1-800-677-RITA or visit www.ritasice.com.