Rita’s Water Ice Set to Relocate its Cool Support Center

Rita’s Water Ice Set to Relocate its Cool Support Center

Company Headquarters Moving to Larger Facility
Bensalem, PA (April 13, 2007) — Rita’s Water Ice, the largest Italian Ice concept in the country, has announced that it will move its headquarters – the Cool Support Center – to Trevose, PA in order to accommodate the company’s dramatic growth.

“We are excited to move into our new office space and are fortunate to be able to add so many members to our team,” said Jim Rudolph, Rita’s Chief Executive Officer. “Our new Cool Support Center will accommodate our current employees and also allows for future growth.”

In 2006, Rita’s Water Ice added over 50 people to the Cool Support Center staff to support Rita’s Franchise Partners and to help reach the company’s goal of opening 1500 stores by 2010. In 2007, Rita’s has already added 16 new employees to the Cool Support Center staff.

Due to the dramatic increase in personnel, Rita’s needed to find larger office space and decided to move its Cool Support Center from Bensalem, PA to nearby Trevose, PA. Effective April 16, 2007, Rita’s Water Ice’s new address is: 1210 Northbrook Drive, Suite 310, Trevose, PA 19053.

About Rita’s Water Ice
Rita’s Water Ice Franchise Company, headquartered in Bensalem, PA, is the largest Italian Ice concept in the nation, currently operating in 14 states with over 425 stores. Rita’s brand promise is Ice, Custard and Happiness™. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard and layered Gelati as well as its signature Misto™ and Blendini™ creations. Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal.’ For more information about Rita’s Water Ice, please call 1-800-677-RITA or visit www.ritasice.com.