1. What Is a Cookie?
Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Sites, while others are used to enable a faster log-in process or to allow us to track your activities.
2. Key Concepts
First and third-party cookies: whether a cookie is ‘first’ or ‘third’ party refers to the domain placing the cookie.
- First-party cookies are those set by a website that is being visited by the user at the time (e.g., cookies placed by our website domain).
- Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website, that would be a third-party cookie.
Persistent cookies: these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
Session cookies: these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
3. How to Delete and Block our Cookies
Changing your Cookie Settings: The browser settings for changing your cookies settings are usually found in the ‘options’ or ‘preferences’ menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise, you should use the ‘Help’ option in your internet browser for more details.
You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. You can also delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. Doing so, however, may result in you having to manually adjust some preferences every time you visit our Sites, and some services and functionalities may not work.
4. What Cookies Do We Use and Why?
The cookies we may use on our Sites may be categorized as follows:
- Strictly necessary;
- Functionality; and
Some cookies may fulfill more than one of these purposes.
‘Strictly Necessary’ cookies let you move around a website and use essential features like secure areas. Without these cookies, we cannot provide the requested services.
We use these Strictly Necessary cookies to:
- Identify you as being logged in to one of our Sites and to authenticate you;
- Make sure you connect to the right service on our Sites when we make any changes to the way they work; and
- For security purposes.
Accepting these cookies is a condition of using our Sites, so if you prevent these cookies we cannot guarantee how the website or the security on the website will perform during your visit.
‘Performance’ cookies collect information about how you use our Sites, e.g., which pages you go to most. This data may be used to help optimize our Sites and make them easier for you to navigate. We do not use these cookies to collect information that directly identifies you.
We use performance cookies to:
- Carry out web analytics and provide statistics on how our Sites are used;
- Perform affiliate tracking, which means we provide feedback to affiliated entities that one of our visitors also visited their website;
- Obtain data on the number of users of a website that have viewed a product or service;
- Help us improve our Sites by measuring any errors that occur; and
- Test different designs for a website.
Some of our performance cookies are managed for us by third parties.
‘Functionality’ cookies allow our Sites to remember choices you make while browsing. For instance, we may store your geographic location in a cookie to ensure that we show you our Site localized for your area. These cookies do not collect information that identifies you, and cannot track your browsing activity on websites other than our Sites.
We use ‘Functionality’ cookies for such purposes as:
- Remember settings you’ve applied such as layout, text size, preferences and colors;
- Remember if we’ve already asked you if you want to fill in a survey;
- Remember if you have engaged with a particular component or list on the website so that it won’t repeat;
- Show you when you’re logged in to our Sites; and
- Provide and show embedded video content.
Some of our functionality cookies are managed for us by third parties.
‘Targeting’ cookies are used to track your visit to our Sites, as well other websites, apps, and online services, including the pages you have visited and the links you have followed, which allows us to display targeted ads to you on our Sites.
We may use targeting cookies to:
- Display targeted ads within a website.
- Improve how we deliver personalized ads and content, and to measure the success of ad campaigns on our websites.
5. Do-Not -Track
Our Sites do not honor browser do-not-track requests. However, you can find information on how to opt out of many website participating ad networks at the following websites: Network Advertising Initiative , and Digital Advertising Alliance . Please note that opting out does not prevent all targeted ads from being displayed to you. Also, if you delete cookies or change devices, your opt-out may no longer be effective.
6. Manage Your Preferences: Cookies, Third Party Ad Networks and Analytics
Changing your cookie settings: The browser settings for changing your cookies settings are usually found in the ‘options’, ‘preferences’ or ‘help’ menu of your internet browser.
7. More Information on Third Party Ad Networks
You may obtain more information about targeted or “interest-based advertising” and opting out of many ad networks at the industry websites below:
US: Digital Advertising Alliance
A guide to behavioral advertising and online privacy, and DAA Members Opt-out Tool: www.aboutads.info/choices
Canada: Digital Advertising Alliance of Canada
A guide to behavioral advertising and online privacy, and DAA Members Opt-out Tool: http://youradchoices.ca/choices
EU: Internet Advertising Bureau
A guide to behavioral advertising and online privacy that has been produced by the internet advertising industry: www.youronlinechoices.eu/
8. More Information on Third Party Analytics
Further information concerning Google Analytics’ terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/.