Alex’s Lemonade Stand

Building a “Wall of Hope” in Outlets across the US.

In 2006, Rita’s became a proud corporate partner of Alex’s Lemonade Stand Foundation (ALSF), a non-profit organization dedicated to finding a cure for all childhood cancers. Named in honor of the late Alexandra “Alex” Scott, the Foundation, a registered 501(c)(3) public charity, has raised more than $75 million toward fulfilling Alex’s dream of finding a cure, funding over 375 research projects nationally.

When embarking on the fundraising initiative in 2006, Rita’s set a goal to raise $100,000 by selling paper lemons to Rita’s guests for $1 each at every location. Each Rita’s Guest was able to personalize his/her lemon and then post it on the store’s “Wall of Hope” to demonstrate the local community’s collective support. With the support of our Guests Franchisees, and Treat Team members, Rita’s raised a remarkable $525,000 for the Foundation—more than five times the original goal.

Over the past ten years, Rita’s has collectively raised more than $4.2 million for pediatric cancer research, and has become a leading corporate fundraising partner for Alex’s Lemonade Stand Foundation.
Our Rita’s Fund of Hope will ensure that the travel needs of families whose children are battling cancer are met. Thank you for your continued support!